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The Only 2 Things Stopping People From Doing What They Love | DailyVee 544

Loved this DailyVee because it has a little bit of everything. The day was jam-packed with client meetings and internal meetings, but I was also able to voice some of my thoughts around how more people can start living their hobby and truly find happiness.

Source - Read More: www.youtube.com

Totally living my hobby and loving it. Yes, some days can be stressful but without those where would the challenges be? #entrepreneur  Thanks Gary Vaynerchuk

 
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Setting Appropriate Expectations in Content Marketing

Instant gratification. It has somehow become ingrained in our world’s society that it’s best to have everything “now”. We’ve grown impatient. We want to lose weight “now”. We want to own a home “now”. And if we don’t have cash, we can use a credit card to purchase items “now”.Companies, especially their marketing departments, have taken notice. From same-day to two-day shipping via Amazon Prime, sending money, contacting loved ones, or picking up a grab-and-go meal, instant gratification is built into our culture.

 

But it shouldn’t be part of your content marketing.

Source - Read More: marketinginsidergroup.com

 
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Why Marketers Can No Longer Ignore Audio Content

In a new study on content formats, Edison Research found that interest in Facebook content is still in steady decline. In fact, in their published report, “The Infinite Dial,” the researchers state that 15 million users have stopped using the social media platform since 2017. Perhaps less surprisingly, the drop-off in usage is most obvious with people under age 55. Far and away, Facebook remains the most often used platform, but it’s not necessarily growing.

 

So what is everyone younger than 55 doing online instead? Twitter and Pinterest usage remains unchanged, but Instagram and Snapchat have each seen a steady increase the last few years, especially with users between ages 15 and 35. That all tracks with the common understanding of young people and their online habits—they’re more comfortable with ephemeral content and multimedia, and they’re way more likely to share content they enjoy.

Source - Read More: contently.com

 
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How to Provide Context in Content Marketing

Think about the last time you were searching for a new chicken recipe online. A simple Google search gives you over 900 million results in .45 seconds. If you provide no other context in your search query, such as “barbecue chicken recipes” or “crockpot chicken recipes”, information overload may kick in and you could be without a decision on what to eat for dinner.

 

The same is applicable to content marketing. If you produce multiple content items without providing context for your audience, my guess is they will be left somewhat directionless and more likely to visit your competitor’s website. While this may not leave them without a decision on dinner, it can impact your website traffic, engagement rate, and ultimately your revenue.

Source - Read More: marketinginsidergroup.com

 
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Top 51 Instagram Stats You Need to Know in 2019

Leveraging social media means being where your audience is – and for almost every brand or business in 2019, that means Instagram.

 

This isn’t a shocking revelation when you consider how photo-obsessed we’ve become in the digital age – with every smartphone sporting increasingly sophisticated cameras to answer busy consumers’ need to capture moments and communicate life happenings succinctly. In March of 2012 it was estimated that 10% of all photos ever taken were taken in the preceding 12 months.

 

Seven years later, it’s dizzying to think how that number has likely changed, but it just further proves our point. Instagram, the not-quite-ten-year-old, photo-driven social network is a business must.

Here are 51 statistics that explain why.

Source - Read More: www.netbase.com

 
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