Facebook Twitter Gplus LinkedIn E-mail RSS
formats

The ABCs of Video Content: How to Build a Video Marketing Strategy

Take a moment to think about how you’ve used the internet today. Which posts made you stop scrolling through your Instagram feed? What webpages did you spend the most time on? What content did you enjoy? If you’re like most of us, there’s a good chance that videos played a factor in your answers to all three of those questions. So it’s no surprise that marketing experts have been encouraging brands to use more video for years now.

Source - Read More: moz.com

 
 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
formats

Partners in Promotion: 5 Steps to Align Your Influencer and Content Marketing Strategies

Here’s how to align your brand values with those of your influencers, and get them to work closely with your marketing department towards shared goals!

Source - Read More: marketinginsidergroup.com

 
Tags:
 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
formats

Heads up, advertisers: Facebook is shrinking mobile News Feed ad space

Starting August 19, Facebook is rolling out changes to mobile news feed post and ad layouts, taking them from a 2:3 aspect ratio to 4:5.

Source - Read More: marketingland.com

 
 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
formats

How to Get Executive Buy-In with an Effective Content Marketing Strategy

As a marketer, you already know that content marketing is well worth your time and effort. What you put in is almost guaranteed to be returned to you many times over, and this attractive ROI combined with low costs and barriers to entry makes content marketing one of the most popular marketing strategies for businesses large and small.

Source - Read More: marketinginsidergroup.com

 
Tags: ,
 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
formats

The 5 Things Entrepreneurs Should Never Post on Social Media

Social media offers a great opportunity to build your brand, increase engagement in authentic ways, show what your company is really about and totally screw things up. Case in point: American Apparel’s 2014 social media gaffe. To promote a July 4th sale, the company tweeted what they thought was a picture of fireworks. It wasn’t fireworks though — it was the Space Shuttle Challenger exploding in mid-air in 1986. The public was not pleased, and many stopped following American Apparel online. Though companies can recover from such a mistake, doing so wastes time and money that should be used to grow the company. So, before you pull an American Apparel-sized goof, here are five things entrepreneurs should never put on social media.

Source - Read More: www.entrepreneur.com

 
 Share on Facebook Share on Twitter Share on Reddit Share on LinkedIn
© Designated trademarks and brands are the property of their respective owners.