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6 Tools for AI in Advertising

Advertising is one area where marketers are already seeing major benefits from artificial intelligence.

 

In fact, marketers are already leveraging AI-powered ad tools to both increase revenue from advertising and reduce costs associated with running ad campaigns.

Here are 6 AI-powered tools you can start exploring today.

Source - Read More: www.marketingaiinstitute.com

 
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SocialToaster

We’re only a few months out from the roaring 2020s, and you know what that means: it’s marketing budget season! Across the nation, marketers from companies big and small are putting their plans in place to kick off a stellar year of growth. With more tactics available to marketers, it can sometimes feel like a tricky proposition to choose which marketing channels you should dedicate your budget too. However, there’s one marketing tactic that no marketer should ignore in 2020 – content marketing.

Here are five 2020 content marketing trends to make sure your strategy is aligned with the year ahead.

Source - Read More: my.socialtoaster.com

 
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How Content Ages on Social Media

How often should you post fresh content your social marketing pages? To find the answer, one must ask another important question – how quickly does your content age on social media?

Evergreen content is a quaint concept but it’s time to own up to the fact that there is no such thing as ageless social marketing content. People change, their likes and dislikes change, societies change, the idea of humour changes, and all these changes mean that every piece of content uploaded online is bound to lose relevance amongst its audience.

Let us take a look at some important social platforms and try to understand how content ages so that we can come up with more effective social marketing strategies.

Source - Read More: www.followerz.co.uk

 
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7 Tips to Adding a Podcast Strategy to Your 2020 Marketing Plan

While that can be annoying, especially if you’ve been podcasting for a while, it’s also a huge opportunity to try a new medium for many brands. 

What does adding a podcast strategy to your marketing mix look like for your business? That depends. 

In this article, we’ll explore how you can begin to think of podcasting as a micro-strategy within your greater marketing strategy.

Source - Read More: www.impulsecreative.com

 
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6 Types of Content That Build Customer Loyalty

In  2019, 81 percent of B2C content marketers care about creating content that builds customer loyalty, according to the Content Marketing Institute. And it’s easy to see why: 66 percent of American consumers will spend more when they feel loyal to a particular brand.

From supporting your customer’s own business goals to creating customer profiles to offering rewards, businesses are seeking out all sorts of creative ways to retain their audience’s attention, and encourage repeat business from existing customers. 

Source - Read More: www.inc.com

 
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