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Top 5 Metrics for Auditing Your Social Media Marketing ROI

Participating in social media can have a number of beneficial business applications such as facilitating customer service and boosting public relations. But when it comes down to it, most B2B marketers are measured mainly by how their programs and campaigns perform in generating leads and revenue . While positive brand sentiment and a high level of customer service are important, your boss wants to know that the time you’re spending in social media is actually translating into leads and customers

Source - Read More: blog.hubspot.com

 
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What You Should Know From Facebook’s Private Newsfeed Webinar

Facebook held a private webinar for Publishers about newsfeed changes. Here’s what you should know.

Source - Read More: www.forbes.com

 
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Using Content Marketing To Secure Loyal Customers

What do you do to help your business grow and improve? When you run a business you need to think about a wide range of factors, from creating clear marketing strategies to trying to attract new customers and all these elements are focused on ensuring that your business is always growing and improving. But the most important thing that you should be doing is paying attention to your loyal customers. Loyal customers tend to have a stronger impact on your business than new customers do. In fact, it can cost 5 times as much to attract a new customer as it does to retain a loyal customer, and the latter are more likely to make repeat purchases. Another study, by Bain and Co., found that increasing customer retention rates by a mere 5% resulted in increased profits of 25% to 95%.

Source - Read More: www.relevance.com

 
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Instagram to Feature Carousel Ads in Stories

A new ad unit is coming to Instagram stories, as advertisers can now feature up to three pieces of media per stories ad.

Stories ads will display multiple pieces of media in a carousel-style format, similar to stories you would see posted by any of your Instagram contacts. Users can tap through, swipe back and forth or pause the content.

Source - Read More: www.searchenginejournal.com

 
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4 Ways to Make Customers Crave Your Emails

Imagine creating emails as satisfying as freshly-baked cupcakes.

Sounds good, doesn’t it?

Your readers would bite hungrily into your content. And wait impatiently until the next time you hit send.

Source - Read More: blogs.constantcontact.com

 
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