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Two Thirds Of Moms Shop With Their Smartphones

Via Scoop.itMarketingHits

Most smartphone-wielding mothers put their phones to work while they shop, according to a survey by mobile ad network Greystripe.

In a survey of 239 mothers, whom Greystripe recruited using mobile banner ads in its network, 66% acknowledged that their smartphones play a role in their shopping trips.
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Email Marketing – Memorial Day Emails Drive Highest Holiday Transactions – MarketingProfs

Via Scoop.itMarketingHits

Email Marketing – Emails campaigns sent on Memorial Day are more successful at engaging audiences, driving higher transaction rates than other holiday-related mailings, including those sent on Valentine’s Day, Black Friday, and Cyber Monday
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Which TV Shows Are the Most Social? [STATS]

Via Scoop.itMarketingHits

The most social shows on TV aren’t necessarily those with the highest Nielsen ratings. That’s the big takeaway from a new research study from TVGuide.com, which ranks the most social TV shows from the 2010-2011 television season.
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Display Budgets Make Room for Online Video – eMarketer

Via Scoop.itMarketingHits

Dollars coming from banner ads, less so from TV. Online video advertising’s effectiveness is helping it peel dollars away from other areas, and while TV budgets are one source of funding, more advertisers are shifting greater shares of dollars from other display budgets to video, according to research from online video ad network BrightRoll.
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Facebook Launches Login Approvals, an Optional New Way to Secure Access to Your Account

Via Scoop.itMarketingHits

This morning, Facebook launched a new feature called “login approvals,” which offers users the ability to further secure access to their Facebook account through the introduction of a second step to the login process.
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