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Verify My Account Spam Runs Rampant On Facebook

Via Scoop.itMarketingHits

A new application has begun spreading on Facebook that takes advantage of sharing of the Facebook platform. Whatever you do, don’t click the link described here.
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Email Marketing Tips: How Often to Email Your List?

Via Scoop.itMarketingHits

Now that you know how to build your list, it’s time to talk about how to stay in touch with that list, i.e. how often to email them and what to say to them.
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As social media moves towards gamification, how can brands benefit?

Via Scoop.itMarketingHits

There’s been increasing talk on the social media circuit lately – amongst bloggers, journalists and speakers – around the concept of ‘gamification’. Put simply, gamification for brands is developing rewards/points based platforms to engage and interact with consumers.
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Social Media – Facebook Driving Traffic to News Websites : MarketingProfs

Via Scoop.itMarketingHits

Although Google is still the most important source of referred traffic to major news websites, Facebook is growing in importance, driving as much as 8% of total visits to some websites, according to a study by the Pew Research Center.

At the high end is The Huffington Post, which generates 7.96% of total site traffic via links posted on Facebook, followed by ABC News (7.35%), CNN (7.05%), The New York Times (6.20%), The Examiner (5.98%), and The Washington Post (4.58%).
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Brands Shift Focus of Mobile Outreach – eMarketer

Via Scoop.itMarketingHits

Agencies say more clients are interested in Android devices and SMS advertising.

As more consumers interact with brands via both smartphones and feature phones, marketers are approaching mobile advertising in new ways.
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