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Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know

Beginning this month, Advertisers may see ad suggestions to be auto-applied on the recommendations tab. Microsoft Advertising’s auto-apply ad suggestions will be similar to Google’s auto-applied ad suggestions, known initially as Ads Added by AdWords”, which launched in 2017.

Microsoft notes that ad copywriting can be complex and time-consuming. The goal is for auto-apply ad suggestions to boost performance and to save time for advertisers.

Read the full article at: www.searchenginejournal.com

 
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Instagram Will Let Users Draft Stories to Save For Later

Instagram users will soon be able to create stories and save them as drafts to publish later, the company confirms in an announcement.

Instagram has long offered the ability to save regular posts as drafts, while stories have always had to be created at the time of publishing.

If a user starts crafting an Instagram story, and wants to put more thought into it before publishing, there’s no way to save one’s work to finish at a later time.

There are several use cases where the ability to save story drafts will be a welcome addition to Instagram.

Read the full article at: www.searchenginejournal.com

 
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Digital 2021: the latest insights into the ‘state of digital’

Half a billion new social media users. 1.3 billion years spent using the internet. Trillions of dollars spent on ecommerce.

If you’re looking for the latest digital insights and social media stats, you’ll find them all in our new Digital 2021 reports series.

Published in partnership between We Are Social and Hootsuite, this year’s reports reveal that connected tech became an even more essential part of people’s lives over the past year, with social media, ecommerce, streaming content, and video games all seeing significant growth in the past 12 months.

Read the full article at: wearesocial.com

 
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Google Predicts These 5 Pandemic Changes Are Permanent

Companies have changed the way they do business since the pandemic. In a new report, Google forecasts which of those changes are here to stay.

Citing search data to back up some of its predictions, Google says these pivots will become permanent:

Using real-time tracking insights to rapidly respond to consumers.
Holding virtual events.
Working from home.
Offering more convenient ways for consumers to buy online.

Read the full article at: www.searchenginejournal.com

 
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6 Ways to Get People On Board When Seeking Customer Insights

By now, we all know that key to cultivating a creative business — one driven by innovation — is to ask lots of questions. Warren Berger wrote a best-selling book about this back in 2014, called A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas, which laid out the path to innovation in three parts: Why? What Ii? And how?

A good example of the Why-What If-How paradigm is the origin story of the Polaroid camera. It started, as Berger explains, with a Why question from the daughter of Polaroid co-founder Edwin Land: Why did it take so long to see the photographs Land had just taken, using a traditional camera? That “why” led to a “what if”: Could he build a darkroom within the camera? And then, “how”: What combination of chemicals and paper would make that magic happen? In 1948 — five years after that first question was asked — the instant camera was born.

Market researchers help companies stay innovative by asking important questions of consumers all the time. But we also know, from experience, that it’s not just what questions are asked, but how they’re asked; in the media maelstrom facing consumers today, many people speed through traditional surveys, doing anything to get to the end.

Read the full article at: www.entrepreneur.com

 
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