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Facebook brings back reach estimates for Custom Audiences

Facebook is reinstalling reach estimates for Custom Audiences, a tool that allows advertisers to estimate audience size for their Custom Audience campaigns. The company removed the tool in March, 2018 when researchers at Northwestern University discovered a vulnerability that made it possible to infer attributes of Facebook users via the tool.

“People’s privacy is incredibly important to Facebook and we take any potential abuse of our service very seriously,” said Facebook Director of Product Management Mary Ku, “Last year, when researchers found this issue, we suspended it and after working with those researchers to address the issue, we are now reinstating it.”

Facebook reports it worked on three key changes to improve security around its Custom Audiences reach estimate tool: privacy, detection and new restrictions. The new restrictions include Custom Audience rate limits — the number of audiences or API calls an account can have. The newly introduced rate limits have been designed to limit potential misuse and will not impact most advertisers, according to Facebook.

Source - Read More: marketingland.com

 
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How the Internet of Things (IoT) is Impacting Content Marketing

Content marketing has been under the influence of Internet of Things in ways beyond our imagination. The IoT technology or Internet of Things is a network of things which can communicate data to an audience without human involvement, such as smart appliances, electronics, and machines.

Source - Read More: www.relevance.com

 
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10 Video Tactics That Marketers Should Borrow From Media Companies

One of my favorite subreddits is r/YouTubeHaiku. On this discussion board, people curate and comment on videos that have have runtimes shorter than 14 seconds. There are uploads that last up to 30 seconds, but they’re referred to as video “poetry,” not video “haikus.”

Videos shorter than 14 seconds can often feel irreverent, disturbing, or evocative, simply because they don’t offer any context. One of my favorites is this clip of a Greek Orthodox baptism ceremony (which looks pretty intense for the baby), cut with audio from The Big Lebowski.

Source - Read More: contently.com

 
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3 Reasons — and a Whole Lot of Data Points — on Why You Should Create Even More Written Content for 2019

Written content isn’t going anywhere anytime soon, multiple studies show. Marketing leaders would be smart to recognize that fact.

Source - Read More: www.entrepreneur.com

 
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5 Content Marketing Trends That You Can’t Ignore This Year

Content marketing is a broad marketing approach for getting people interested in your products or services. So, knowing where to start can be a bit challenging.

If you’re not new to this, you probably already have some strategies for attracting wider audiences and spreading the word about your business.

Even if you have the experience, you shouldn’t only stick with what you know. What worked last year might not work now. You need to keep up with the pace to stand out and get better results.

Expanding your horizons will help you reach a wider audience and grow, so take a look at the top five content marketing trends you definitely shouldn’t ignore this year. 

Source - Read More: www.relevance.com

 
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