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Study: What 1,400 Job Posts Teach Us About Content Marketing Hires

As an official job title, content marketer is relatively new. A decade ago, you would’ve just been a marketer. But the field is rapidly changing. In the last 5 years, strong support for positions like content manager, content director, and content marketing specialist is growing. Not only are there more content marketing jobs available now than ever before…

Source - Read More: contently.com

 
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Taking a page from politics: Local campaigns at scale

A national campaign director shares some lessons learned on how to uncover insights about your audience while also striking the right balance of personalization with practicality.

Source - Read More: marketingland.com

 
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How to Create and Use Screen Recording Videos in Your Content Marketing

An easy way to venture into video content marketing is through screen recording videos. This is because anybody can create them.

Source - Read More: www.jeffbullas.com

 
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Facebook updates video ranking algorithm to surface content that users routinely seek out

Facebook has updated its video ranking algorithm to surface more video content routinely sought out by users and watched repeatedly, along with videos that keep people engaged for a longer amount of time.

“We will add more weight in ranking to videos that keep people engaged, especially on videos that are at least three minutes long,” wrote Facebook.

The company is also doubling down on its efforts to limit distribution of videos that include unoriginal or repurposed content and videos from Pages that are pushing “sharing schemes” – a practice where a Page systematically shares video content from a third party for monetary compensation. Facebook said it will “more strongly limit” distribution of this content.

Why you should care

Source - Read More: marketingland.com

 
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Google Tag Manager | Google Tag Manager Tutorial 2019 | Google Tag Manager Setup | Simplilearn

This Google Tag Manager tutorial will help you learn what is Google Tag Manager, benefits of Google Tag Manager, how Google Tag Manager works.

Source - Read More: www.youtube.com

Here is a great video on how to use Google tag manager.

 
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