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7 Tips to Adding a Podcast Strategy to Your 2020 Marketing Plan

While that can be annoying, especially if you’ve been podcasting for a while, it’s also a huge opportunity to try a new medium for many brands. 

What does adding a podcast strategy to your marketing mix look like for your business? That depends. 

In this article, we’ll explore how you can begin to think of podcasting as a micro-strategy within your greater marketing strategy.

Source - Read More: www.impulsecreative.com

 
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6 Types of Content That Build Customer Loyalty

In  2019, 81 percent of B2C content marketers care about creating content that builds customer loyalty, according to the Content Marketing Institute. And it’s easy to see why: 66 percent of American consumers will spend more when they feel loyal to a particular brand.

From supporting your customer’s own business goals to creating customer profiles to offering rewards, businesses are seeking out all sorts of creative ways to retain their audience’s attention, and encourage repeat business from existing customers. 

Source - Read More: www.inc.com

 
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Retail Marketing: 5 Innovative Ways Brands Are Leveraging Technology

This article shares several ways brick and mortar businesses are leveraging digital retail marketing, eCommerce, and technology to grow their sales.

Source - Read More: www.jeffbullas.com

 
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Five Innovative Content Marketing Tactics for 2020

Content marketing is being re-defined and disrupted by fast-advancing technologies. Are you staying behind? Here are five innovative content marketing tactics you should consider integrating into your marketing strategy in 2020, and a few tools to make your life easier:

Source - Read More: buzzsumo.com

 
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How to Use Events in Your Content Marketing

Yesterday we talked about defining an always-on content strategy for events. Now let’s look at how events are such a huge part of an effective Content marketing strategy! It may sound backward, but live events could be what your current marketing strategy is missing, and they don’t have to be a massive production to plan and run.

Source - Read More: marketinginsidergroup.com

 
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