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Report: 60% of Users Unwilling to Vacation Without Mobile Device

Expedia and Egencia, Expedia’s business travel brand, have revealed the results of the Expedia / Egencia Mobile Index, which measured the behaviors and preferences of mobile users while traveling. The study was conducted by Northstar, and gathered data from 9,642 travelers from 19 countries.

The study found travelers now consider their mobile device the ‘single most indispensable’ item they take with them when traveling, rating it higher than their toothbrush, deodorant and driver’s license. Specifically, 94 percent of respondents in both China and Taiwan said their smartphone was ‘an important travel companion,’ followed by respondents from Thailand at 91 percent

Source - Read More: www.adweek.com

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