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Should Small Businesses Care About Promoted Tweets and Accounts?

So how do you know if Twitter’s Promoted Tweets and Promoted Accounts are right for your business or if it’s just another thing that will distract you from your goals?

First off, if you missed Anita’s post or Twitter’s official announcement, you may not be aware that there are two new advertising options available for business owners looking to grow their influence on Twitter. The new ad options come in the form of Promoted Accounts and Promoted Tweets:

Promoted Accounts: Studies your current followers to look for people with similar interests. When Twitter finds a match, they’ll add your account to its Who to Follow Section.

Promoted Products: Twitter will monitor your account for engagement and promote your best tweets to users. You also have the option to eliminate certain tweets from ever appearing to make them even more relevant.
See on smallbiztrends.com

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