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Facebook brings back reach estimates for Custom Audiences

Facebook is reinstalling reach estimates for Custom Audiences, a tool that allows advertisers to estimate audience size for their Custom Audience campaigns. The company removed the tool in March, 2018 when researchers at Northwestern University discovered a vulnerability that made it possible to infer attributes of Facebook users via the tool.

“People’s privacy is incredibly important to Facebook and we take any potential abuse of our service very seriously,” said Facebook Director of Product Management Mary Ku, “Last year, when researchers found this issue, we suspended it and after working with those researchers to address the issue, we are now reinstating it.”

Facebook reports it worked on three key changes to improve security around its Custom Audiences reach estimate tool: privacy, detection and new restrictions. The new restrictions include Custom Audience rate limits — the number of audiences or API calls an account can have. The newly introduced rate limits have been designed to limit potential misuse and will not impact most advertisers, according to Facebook.

Source - Read More: marketingland.com

 
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Facebook now lets broadcasters restrict their Live audiences by age, location, gender

By default, if you’re broadcasting using Facebook Live, you’re doing so publicly for anyone to see. At least until now.

On Thursday, Facebook quietly added a new option for some broadcasters to restrict who can tune into a Live broadcast, which the company announced in a blog post published on its developer site.

The audience restrictions option is only available only to people who post their Live streams to Facebook using the social network’s API (application programming interface), e.g., media companies, professional creators and brands using software to send the stream that’s shot using fancy cameras or game- and screen-casting tools, a Facebook spokesperson confirmed. That means people live-streaming within Facebook’s app, aka normal people, aren’t able to limit who can watch their broadcasts beyond Facebook’s standard post settings.

Source - Read More: marketingland.com

 
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Facebook will announce chatbot and live chat APIs at F8

Chatbots could replace 1-800 numbers, and Facebook wants them on Messenger. But most businesses don’t have the resources or technical skills to build chatbots themselves. That’s why Facebook is currently providing developers with API tools to build chatbots and Live Chat web plug-ins for business clients, according to multiple sources and a leaked deck Facebook shared with

 
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Twitter Share Counts In Your Browser: New BuzzSumo Chrome Extension

This Friday, 20th November 2015, Twitter will be retiring the share count figure on their buttons along with the associated API used to retrieve it. This means after Friday it will not be easy to see the number of times an article has been shared on Twitter. We know many of our users value this

 
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Social Live Streaming Apps: A Look At the Competition #livestreaming

There has been a lot of excitement around the mobile live-streaming apps Meerkat and Periscope. While Meerkat was left to fend for itself when Twitter cut off its API access, Periscope has emerged as a favorite among marketers. The competition is still tight, especially with Meerkat’s recent launch of Cameo with Facebook integration, which holds

 
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