Brands that listen to their customers and form a natural dialogue will be the most successful in an agile world.
Just as the Gen X and baby-boom generations have had their own unique relationship to brands, this dynamic will continue to evolve over time.
Having worked to connect brands with their audiences across many different generations, I’ve seen the importance of understanding how each unique demographic envisions the ideal brand-consumer relationship. Each generation has approached this connection in a slightly different way, and successful brands are the ones that understand the shifting dynamics and how to maintain their relevance.
This article will take a look at a few aspects of branding as it relates to the generations which will shape our economy and society over the decades to come.
Source - Read More: www.forbes.com