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How Your Brand Can Strengthen Its Relationship With Future Generations

Brands that listen to their customers and form a natural dialogue will be the most successful in an agile world.

 

Just as the Gen X and baby-boom generations have had their own unique relationship to brands, this dynamic will continue to evolve over time.

 

Having worked to connect brands with their audiences across many different generations, I’ve seen the importance of understanding how each unique demographic envisions the ideal brand-consumer relationship. Each generation has approached this connection in a slightly different way, and successful brands are the ones that understand the shifting dynamics and how to maintain their relevance.

 

This article will take a look at a few aspects of branding as it relates to the generations which will shape our economy and society over the decades to come.

Source - Read More: www.forbes.com

 
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The Art (And Science) of Personal Branding Online #Infographic 

Whether you are going for your first job interview out of college or you are a seasoned business professional, you have to think about how you are presenting yourself online these days. People can Google your name and instantly come up with your social profiles, so how you present yourself online becomes your personal brand. If you own a small business any transgression a customer finds online can mean the end of your business. Personal branding online is a crucial skill to master these days no matter what part of a business you are in, but it’s not always easy to know what to do.

Source - Read More: www.business2community.com

 
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Designing Logos – #InspiredByDesign #design

Creating a logo is design distilled. You need to make this little piece of branding that forges a connection with the people who come into contact with it. I find that challenge immensely fun. You get to be the storyteller of a brand. You get to help shape many people’s perception of an entity. You get to make a difference for someone– all with the use of your creativity.

Source - Read More: medium.com

 
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How LinkedIn became the ad industry’s favorite tool for self promotion

From a professional social network, LinkedIn seems to have increasingly evolved into a personal branding vehicle for ad agency execs.

 

The rise of social media has thrust personal branding into the mainstream. And while many celebrities have been born on consumer platforms like Instagram or YouTube, and others, like, say, President Trump, thrive on Twitter, in the advertising business, the place to shout “I’m a thought leader” is LinkedIn.

 

Once a place to professionally network, LinkedIn has evolved into a vehicle for marketing execs to weigh in on the hottest industry topics du jour in blog posts, self-promote and even dish out advice on entrepreneurship in their status updates.

Source - Read More: uk.businessinsider.com

 
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How LinkedIn became the ad industry’s favorite tool for self promotion

From a professional social network, LinkedIn seems to have increasingly evolved into a personal branding vehicle for ad agency execs.

 

The rise of social media has thrust personal branding into the mainstream. And while many celebrities have been born on consumer platforms like Instagram or YouTube, and others, like, say, President Trump, thrive on Twitter, in the advertising business, the place to shout “I’m a thought leader” is LinkedIn.

 

Once a place to professionally network, LinkedIn has evolved into a vehicle for marketing execs to weigh in on the hottest industry topics du jour in blog posts, self-promote and even dish out advice on entrepreneurship in their status updates.

Source - Read More: uk.businessinsider.com

 
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