Social integration across all levels of your business is a good idea for many reasons: faster customer service, more active roles from marketers, and a broader social presence overall. As the leader and often the face of the business, CEOs especially should be present on social networks. However, according to a report from software provider

Twitter Names Jack Dorsey CEO, Pushing To The Future With A Name From Its Past
Twitter has officially returned to its roots. This morning, the company introduced co-founder Jack Dorsey as its permanent CEO, removing the interim stamp he has operated under for the last four months. The move was announced with an SEC filing and a series of tweets from Dorsey, who is also the CEO of mobile payments

Googles Rebranding Dominates Twitter
Google dominated Twitter trending lists throughout Tuesday after founder Larry Page announced the launch of Alphabet, a new parent company that aims to house Google’s disparate business divisions. The intent here is to use this new macro nesting company to allow “[Google] more management scale, as [it] can run things independently that aren’t very related,”

Google to Reorganize Into New Company Called ‘Alphabet’
Say goodbye to Google. Say hello to Alphabet. Google Inc. says it is creating a new operating structure under a newly formed umbrella company it is calling Alphabet Inc. Co-founder and current CEO Larry Page will lead the new company, while Sergey Brin, the other co-founder, will serve as president. Google itself will be an operating unit