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How to Get the Most From Your Social Marketing Investment

ccording to a Marketo-sponsored report from the Economist Intelligence Unit, 40 percent of marketers plan to invest the majority of their marketing budget into social. According to Elaine Feeny, CEO of social intelligence company Wayin, making a bigger investment in social is an effective use of marketing dollars. Feeny says social enables marketers to develop

 
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How To Test Your Website For Marketing Success?

Why should you test your website?Every colleague, employee, and customer has an opinion about your website. Most of their beliefs are out of date, biased, based on experience in some irrelevant realm or, most often, just plain wrong. Rather than going with your opinion, their opinion, the opinion of your CEO or the latest trend

 
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Facebook Dumps Microsoft

Back in 2007, Microsoft invested $240 million in Facebook for a 1.6% stake. It valued Facebook at $15 billion, and everybody laughed. Now, Facebook is worth over $200 billion, and that little investment turns out to be the best-performing equity investment Steve Ballmer ever made as CEO of Microsoft.  Microsoft sold some of its Facebook

 
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Content marketing’s clickbait problem is fueled by an addiction to clicks

Content marketing has a clickbait problem. Spend any amount of time on the Internet, and those promoted stories start popping up. They’re not particularly subtle. “Putting a girl in a bikini, putting a cut cate picture — all the tactics that get you to click on promoted content — but that is clearly just click-baiting

 
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Social Reach Increases Through Employee Sharing #INFOGRAPHIC

Did you know that a recent study showed that just 15 percent of social media users trust posts by companies or brands on social networking sites? Indeed, they’re far more likely to trust posts shared by a “regular employee” than they are a CEO. Indeed, social reach increases exponentially through staff sharing – 60 employees

 
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