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Facebook Testing More Call To Action Buttons?

The five call to action buttons for page post ads, introduced by Facebook in January, may be getting some company, as PerfectPost CEO Rob Kischuk discovered five more call to action buttons that the social network appears to be testing that are currently live, and another four that are included in its ads application-programming interface but have not yet been implemented. See on

 
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4 Ways to Create Sticky Content

You’d be hard pressed to find a marketer — or a business owner or a CEO for that matter — who hasn’t been told their content needs to be sticky. Sticky content, after all, is one of today’s most cost effective tools for capturing reader eyes, sending traffic to your page or store and driving home

 
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Why Marketing Is So Hard

Marketing is hard. But the problem is that too many people think it isn’t. Especially with all the new, “magic bullet” technologies out there that pretty much do everything for you. So where are the results? Why, asks your CEO, did we miss our numbers again? The fundamental challenge of marketing is that there are a

 
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You’re not going to read this – But you’ll probably share it anyway

Earlier this month, there was yet another lengthy public debate about Upworthy, the two-year-old publisher that has become one of the most popular sites on Facebook due to its knack for overselling its bite-size content with “curiosity gap” headlines like, “Why Is Bill Nye Acting Like A Lunatic? Because He Doesn’t Want To Get Blown Up, That’s

 
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Mobile Apps are Changing the Face of Business

According to Simon Khalaf, the CEO of Flurry, a mobile application analytics company, Internet technology has triggered the most rapid and remarkable disruption of conventional business practice since the Industrial Revolution.read more… See on socialmediatoday.com

 
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