IN CASE YOU fell asleep after Facebook’s IPO and are just waking up, there’s something you should know: Facebook gets mobile. It just does. The proof is in the numbers. Last week, the company dropped yet another insanely successful quarterly earnings report, except this one was even more successful than usual.

Facebook pulled in more than $6 billion in revenue. It nearly tripled its profits. It now has more than 1.7 billion monthly active users—greater than the population of China. That’s 15 percent more users than it had a year ago. And two-thirds of those users log onto Facebook every single day.