Content Marketing Institute offers a plug-and-play marketing plan tool set to help you create a new strategy or improve your existing initiatives.
Source - Read More: contentmarketinginstitute.com
Content Marketing Institute offers a plug-and-play marketing plan tool set to help you create a new strategy or improve your existing initiatives.
Source - Read More: contentmarketinginstitute.com
15 tools, templates, and checklists to get your content marketing started in the right direction – Content Marketing Institute
Source - Read More: contentmarketinginstitute.com
An unseen message in your website traffic could open a new content-centered profit channel – Content Marketing Institute
Source - Read More: contentmarketinginstitute.com
Content marketing has proven to be insanely effective, and can be integral to building the trust that inevitably leads to conversions. Stratabeat even found that “80 percent of business decision-makers prefer to get company information in a series of articles, versus an advertisement.”
But, like most other digital-marketing techniques, content marketing isn’t something you want to jump into blindly.
Just as a football team doesn’t storm out onto the field without a thorough game plan, you don’t want to haphazardly produce content without first devising a strategy. In fact, research from the Content Marketing Institute and Marketing Profs found that, “Marketers who have a documented strategy are not only more effective but also less challenged with every aspect of content marketing.”
Here are five specific reasons why you need a content marketing strategy right now.
Source - Read More: www.entrepreneur.com