As the new year approaches and you finalize your 2016 content marketing strategy, you’re likely wondering how it stacks up against other B2B companies’ plans. Are you spending enough? Producing enough content? Hiring the right people? Tracking the right metrics? It’s a lot to consider, but fortunately, MarketingProfs and the Content Marketing Institute have teamed up for the sixth year
Content makes the B2B marketing world go round in so many ways. But will content of the future be as important as it is today? According to the “hot of the press” report from Content Marketing Institute and MarketingProfs, 2015 B2B Content Marketing Benchmarks, Budgets, and Trends—North America, 86% of B2B companies are using content marketing.
Last month, Content Marketing Institute released their content marketing survey for 2016. The CMI team decided to explore what an effective B2B content marketing looks like. Moreover, the survey also details how many businesses know what “effectiveness” means. Source - Read More: www.searchenginejournal.com
Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process. The Story of Content: Rise of the New Marketing, a new documentary by the Content Marketing Institute, is the first comprehensive
Content marketing is a growing trend in the e-commerce industry, with data from the Content Marketing Institute revealing that more than half of B2C marketers have a content strategy set in place. Not all content marketing strategies are effective, however, and it is important that retailers get the best return on investment (ROI) from the