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Home Posts tagged "Content Marketing Institute" (Page 5)
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A Simple (But Often Overlooked) Source of Content Marketing Insight

Content marketing has gone mainstream. In 2014, the Content Marketing Institute and MarketingProfs revealed that 86 percent of B2B companiesand 77 percent of B2C companies now produce some form of content marketing. The most successful content marketing programs attract a large audience by offering valuable and relevant information. They build brand authority—and generate leads—by creating content that provides solutions

 
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These 6 Types of Content Will Boost Your Traffic and Engagement. Here’s How to Do Them Right

How can you create content with the most efficiency and ease? Are you challenging yourself to come up with new ideas and new ways of imparting information about your business? Are you experimenting with the different forms of content that your customers may like to read? We’d love to help you get there. The 2015

 
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Develop Content Marketing KPIs to Gain a Better View

Businesses spend a lot of time, money, and energy creating content for their brand. In fact, according the Content Marketing Institute,  marketers spend on average 25% of their budgets on content marketing. But why? Source - Read More: www.searchenginejournal.com

 
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How Non-Profits Can Use Content Marketing + The Buyer’s Journey To Grow Donations

Budget season is right around the corner and a lot of non-profits are trying to figure out how to properly invest in the growing movement of effective content marketing. A recent study by our friends over the at the Content Marketing Institute revealed that 92% of non-profits believe they engage in content marketing, but only

 
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Content Marketing: The Metrics that Matter

For too long content marketers have relied on ‘soft’ vanity metrics to prove the efficacy of their efforts. This is particularly the case in consumer marketing, where content marketing campaigns are largely celebrated by how innovative or aesthetically-pleasing they are, rather than whether they have demonstrably ‘moved the needle’. In the B2B world, content marketing

 
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