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Why Content Marketing is Important in 2018

It is the cornerstone of company online marketing strategies. But why are so many getting it wrong and what can companies do to improve their content?

What is Content Marketing?
Content marketing is a method companies use to advertise their product or brand online. It is multifaceted and takes into account SEO (search engine optimization) best practices and provides readers with useful and valuable information.

When used correctly, content marketing can drive visitors to a website, increase conversions and enhance a company’s profile within their given industry. 

That being said, the majority of companies are getting even the most fundamental elements of their content marketing strategy wrong. Below is a checklist of things that companies get wrong consistently and the solutions to those obstacles.

Source - Read More: www.sitepronews.com

 
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#INFOGRAPHIC How to Create Big Rock Content for Content Marketing

Take a look at this infographic to learn how to get started creating big rock content that can drive huge ROI for your content marketing program.

Source - Read More: insights.newscred.com

 
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Content Marketing and Sales Alignment: Bridging the Gap [New Research]

Foster a healthy tension between B2B sales and marketing.Start by understanding how content has changed the buyer’s journey

Source - Read More: contentmarketinginstitute.com

 
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Content Marketing and SEO: How to Build Links in 2018

SEO is a constantly changing industry. However, one thing has remained the same – over the years backlinks remain the most powerful Google ranking factor. If you want to substantially boost your site’s SEO and improve your Google rankings, link building is one of the best ways to do it.

Until recently, the goal of link building was to get as many links to your target page as possible. Links from low-quality sites, discussion forums, and comments that you left on other sites were all fair game. Now things have changed and you need links the search engines trust. Getting links Google will trust is much more difficult. Content marketing has helped, more than anything else, redefine link building.

Source - Read More: www.semrush.com

 
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3 Advanced Strategies for Integrating Your Social Media and Content Marketing

Your social media and content marketing efforts should go hand in hand. Here are 3 expert techniques to put the two together for even smarter marketing.

Source - Read More: mention.com

 
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