It is the cornerstone of company online marketing strategies. But why are so many getting it wrong and what can companies do to improve their content?
What is Content Marketing?
Content marketing is a method companies use to advertise their product or brand online. It is multifaceted and takes into account SEO (search engine optimization) best practices and provides readers with useful and valuable information.
When used correctly, content marketing can drive visitors to a website, increase conversions and enhance a company’s profile within their given industry.
That being said, the majority of companies are getting even the most fundamental elements of their content marketing strategy wrong. Below is a checklist of things that companies get wrong consistently and the solutions to those obstacles.
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