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14 AI Tools for Content Marketing

We looked at each use case for AI in content marketing to see what was actually possible—and what tools to use for each use case. This list is the result.

Source - Read More: www.marketingaiinstitute.com

 
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A Guide to Content Marketing by Generation

For your marketing messages to be successful, it’s essential that you tailor them to your different audiences and markets. “Generational” marketing is the term coined for segmenting and targeting your markets by age rather than other demographics such as gender, location, or income. If you want to make sure your content marketing is effective for each generation you’re targeting, you must understand the motivations, challenges, and habits of each generation, and how you should tailor your content accordingly.

Obviously, it should go without saying that generalizing thousands of people as a single homogeneous group just because they fit into the same age range is not a great strategy either. Further segmentation of your market is almost always necessary. But beginning your planning by keeping generational marketing in mind can ensure you’re not excluding a huge chunk of your target market from the start.

Source - Read More: marketinginsidergroup.com

 
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Setting Appropriate Expectations in Content Marketing

Instant gratification. It has somehow become ingrained in our world’s society that it’s best to have everything “now”. We’ve grown impatient. We want to lose weight “now”. We want to own a home “now”. And if we don’t have cash, we can use a credit card to purchase items “now”.Companies, especially their marketing departments, have taken notice. From same-day to two-day shipping via Amazon Prime, sending money, contacting loved ones, or picking up a grab-and-go meal, instant gratification is built into our culture.

 

But it shouldn’t be part of your content marketing.

Source - Read More: marketinginsidergroup.com

 
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How to Provide Context in Content Marketing

Think about the last time you were searching for a new chicken recipe online. A simple Google search gives you over 900 million results in .45 seconds. If you provide no other context in your search query, such as “barbecue chicken recipes” or “crockpot chicken recipes”, information overload may kick in and you could be without a decision on what to eat for dinner.

 

The same is applicable to content marketing. If you produce multiple content items without providing context for your audience, my guess is they will be left somewhat directionless and more likely to visit your competitor’s website. While this may not leave them without a decision on dinner, it can impact your website traffic, engagement rate, and ultimately your revenue.

Source - Read More: marketinginsidergroup.com

 
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6 Reasons Your Small Business Should Invest in Content Marketing

A question we get asked all the time by small business owners: Is content marketing really worth the cost? Does the payoff ultimately redeem the time and effort put into writing, publishing, and monitoring blog and social media content—or the money spent outsourcing it to a content marketing company? We obviously think that it does,…

Source - Read More: grammarchicblog.com

 
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