For your marketing messages to be successful, it’s essential that you tailor them to your different audiences and markets. “Generational” marketing is the term coined for segmenting and targeting your markets by age rather than other demographics such as gender, location, or income. If you want to make sure your content marketing is effective for each generation you’re targeting, you must understand the motivations, challenges, and habits of each generation, and how you should tailor your content accordingly.
Obviously, it should go without saying that generalizing thousands of people as a single homogeneous group just because they fit into the same age range is not a great strategy either. Further segmentation of your market is almost always necessary. But beginning your planning by keeping generational marketing in mind can ensure you’re not excluding a huge chunk of your target market from the start.
Source - Read More: marketinginsidergroup.com