SEO is a constantly changing industry. However, one thing has remained the same – over the years backlinks remain the most powerful Google ranking factor. If you want to substantially boost your site’s SEO and improve your Google rankings, link building is one of the best ways to do it.
Until recently, the goal of link building was to get as many links to your target page as possible. Links from low-quality sites, discussion forums, and comments that you left on other sites were all fair game. Now things have changed and you need links the search engines trust. Getting links Google will trust is much more difficult. Content marketing has helped, more than anything else, redefine link building.
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