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Zoho unveils the ‘first bot for CRM,’ plus a new ‘serverless’ infrastructure service

Known for its collection of business software, the company is now adding a voice/text conversational interface and a for-hire backend to its CRM.

Source - Read More: martechtoday.com

 
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Content Marketing: The Metrics that Matter

For too long content marketers have relied on ‘soft’ vanity metrics to prove the efficacy of their efforts. This is particularly the case in consumer marketing, where content marketing campaigns are largely celebrated by how innovative or aesthetically-pleasing they are, rather than whether they have demonstrably ‘moved the needle’. In the B2B world, content marketing

 
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32 Inspiring B2B digital marketing case studies

First, a few depressing facts: 86 percent of B2B companies say they are doing content marketingJust 38 percent say it is effective21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute)Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. Maybe it’s because the buying

 
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The Future Of Email Has Arrived With Open-Time Personalization

As an industry, we’ve been talking about dynamic content for a long time – and a next-generation level of dynamic content called open-time personalization is making the seemingly impossible, possible.Open-time personalization, aka agile email or live content, makes it possible to show the most up-to-date or contextual content at the time of open. This is

 
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Social Media and CRM to Further Expand in 2015

On a daily basis or perhaps every hour for any given day people are carrying out online activity via the social networking platforms. It is now used by individuals, institutions, organizations, governments businesses, enterprises and corporations from many different purposes. What each of these sectors have in common is that they serve an audience. This

 
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