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Facebook brings back reach estimates for Custom Audiences

Facebook is reinstalling reach estimates for Custom Audiences, a tool that allows advertisers to estimate audience size for their Custom Audience campaigns. The company removed the tool in March, 2018 when researchers at Northwestern University discovered a vulnerability that made it possible to infer attributes of Facebook users via the tool.

“People’s privacy is incredibly important to Facebook and we take any potential abuse of our service very seriously,” said Facebook Director of Product Management Mary Ku, “Last year, when researchers found this issue, we suspended it and after working with those researchers to address the issue, we are now reinstating it.”

Facebook reports it worked on three key changes to improve security around its Custom Audiences reach estimate tool: privacy, detection and new restrictions. The new restrictions include Custom Audience rate limits — the number of audiences or API calls an account can have. The newly introduced rate limits have been designed to limit potential misuse and will not impact most advertisers, according to Facebook.

Source - Read More: marketingland.com

 
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Facebook Adds ‘Everyone Who Engaged With Your Page’ to Custom Audiences

Facebook added a new targeting option to custom audiences: “everyone who engaged with your page.”

Source - Read More: www.adweek.com

 
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Getting Started with Facebook Advertising [Infographic]

If you’ve been stymied by Facebook advertising, you’re not alone. Learning the difference between Custom Audiences, Facebook Exchange, Power Editor and retargeting can make a novice’s head spin. See on www.steamfeed.com

 
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How Retailers Using Facebook’s Custom Audiences Can Track Offline Sales

Facebook Chief Operating Officer Sheryl Sandberg has often stressed the social network’s goal to measure the effectiveness of ads throughout the conversion process, and not just focus on clicks, and the company took another step forward on that… See on allfacebook.com

 
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Facebook To Begin Offering Custom Audiences To All Advertisers

Facebook announced Wednesday that Custom Audiences will be available to all advertisers worldwide by the end of November. Custom Audiences allows users to import their own contact lists for ad targeting, which prompts Facebook to display ads only to those specific individuals. The Facebook For Business blog post alerting advertisers to this update illustrated the benefits of

 
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