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Why You Should Be Buying Facebook Ads Now

We’re currently in an unusual landscape for social media ads: Events are being cancelled or postponed worldwide, companies have re-assessed their marketing budgets, and in the United States two billionaire politicians just ended their presidential campaigns (But not before together spending over $780 million on ads).

 

When advertising on Facebook, a more crowded queue of ads means less people see each ad, and our advertising dollars don’t stretch as far. Retailers and e-commerce advertisers know this well, as CPMs (“Cost per mille”, or the cost to reach 1,000 users) skyrocket during the holiday selling season.

Source - Read More: www.entrepreneur.com

 
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How Personalization is Changing Content Marketing Campaigns

Personalization can be defined in ways that suit your needs or supports your biases. In digital marketing, that may solely depend on your specialization. For example, we can define personalization for e-commerce, PPC, demand generation, and email.

Source - Read More: blog.scoop.it

 
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Top 10 Out-of-the-Box E-Commerce Marketing Tips

So, you’ve got your digital shop started and you’re not sure what to do next? Or, maybe you’re just not drawing the traffic you need to reach your earnings potential? It’s time to dive into learning about e-commerce marketing. It’s not nearly as complicated as you think and if you’ve already got your store up then you’ve got the really difficult part done already. Hop right in. We’ve got ten hot and actionable tips to help your store to thrive well into the future.

Source - Read More: www.searchengineguide.com

 
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4 Tips for Engaging Instagram Content [Examples]

Instagram-referred visitors spend a lot more time on e-commerce sites than those from other social media.

Source - Read More: contentmarketinginstitute.com

 
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How Voice Apps will Change E-Commerce Forever

Marketers say that in order to anticipate what the customer wants, you have to know what they’re thinking. With voice apps becoming more and more commonplace — now the customer can actually tell you.

Perhaps the biggest evidence that shows a marked shift in how customers search is found within the biggest movers and shakers in both e-commerce and search — Amazon and Google.

Source - Read More: blog.kissmetrics.com

 
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