These massive trends will change E-commerce marketing this yearWe are now well into 2017. If you are to develop a winning e-commerce marketing strategy you’ll need to start planning now. E-commerce continues to grow rapidly, but with the huge market acting as a magnet to brands large and small, competition will ramp up faster than the total growth of the market. This means customers will be harder to win, easier to lose and fussier on price and user experience.
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