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Can Facebook’s Oversight Board Win People’s Trust?

Facebook is a step away from creating its global Oversight Board for content moderation. The bylaws for the board, released on Jan. 28, lay out the blueprint for an unprecedented experiment in corporate self-governance for the tech sector. While there’s good reason to be skeptical of whether Facebook itself can fix problems like hate speech and disinformation on the platform, we should pay closer attention to how the board proposes to make decisions.

 

When Mark Zuckerberg started talking about a “Supreme Court” of Facebook to judge its content decisions two years ago, the company was beset with now-familiar scandals: from Cambridge Analytica’s interference with the U.S. election to genocide in Myanmar exacerbated by posts on the site inciting violence. A collapse of public trust in the company was accompanied by heightened scrutiny from lawmakers demanding change. Yet decisions by Facebook to limit content and speech, like banning nudity or deepfakes, are often met with intense public criticism.

Source - Read More: hbr.org

 
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Facebook to hire 1,000 new workers in the UK to help fight toxic content

Facebook is poised to launch a hiring spree for 1,000 UK staff as it seeks to tackle the spread of toxic messages online.

Source - Read More: www.telegraph.co.uk

 
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Facebook brings back reach estimates for Custom Audiences

Facebook is reinstalling reach estimates for Custom Audiences, a tool that allows advertisers to estimate audience size for their Custom Audience campaigns. The company removed the tool in March, 2018 when researchers at Northwestern University discovered a vulnerability that made it possible to infer attributes of Facebook users via the tool.

“People’s privacy is incredibly important to Facebook and we take any potential abuse of our service very seriously,” said Facebook Director of Product Management Mary Ku, “Last year, when researchers found this issue, we suspended it and after working with those researchers to address the issue, we are now reinstating it.”

Facebook reports it worked on three key changes to improve security around its Custom Audiences reach estimate tool: privacy, detection and new restrictions. The new restrictions include Custom Audience rate limits — the number of audiences or API calls an account can have. The newly introduced rate limits have been designed to limit potential misuse and will not impact most advertisers, according to Facebook.

Source - Read More: marketingland.com

 
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Payments Will Be Facebook’s Regulatory Waterloo

Facebook has had quite a run operating in the completely unregulated, wild world of social media, finally ending with a mea culpa that it needs government regulation in order to manage the massive social and democratic disorder it has created. With its new Libra cryptocurrency, Facebook wants to disrupt the most highly regulated industry on the planet: the payments and transborder payments markets.

In recent years, startups have made a habit of taking on regulators in order to grow, with Uber and Lyft as the posterchildren. Playing cat and mouse with much-hated, local regulators like the Taxi and Limousine Commissions of various cities and countries proved easy fodder in many jurisdictions and Uber and Lyft are now multibillion dollar public companies.

Source - Read More: www.entrepreneur.com

 
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Facebook updates video ranking algorithm to surface content that users routinely seek out

Facebook has updated its video ranking algorithm to surface more video content routinely sought out by users and watched repeatedly, along with videos that keep people engaged for a longer amount of time.

“We will add more weight in ranking to videos that keep people engaged, especially on videos that are at least three minutes long,” wrote Facebook.

The company is also doubling down on its efforts to limit distribution of videos that include unoriginal or repurposed content and videos from Pages that are pushing “sharing schemes” – a practice where a Page systematically shares video content from a third party for monetary compensation. Facebook said it will “more strongly limit” distribution of this content.

Why you should care

Source - Read More: marketingland.com

 
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