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5 Ways Your Business May Not (But Should) Be Taking Advantage of Facebook Marketing

Facebook has seen its fair share of ups and downs in the past year. From overestimating video view time to advertisers, to stirring up deep controversy over privacy breaches, the social media giant has fallen under increased criticism and scrutiny.

Despite these problems, Facebook remains a powerful tool for businesses trying to reach new customers. Even with its troubles, Facebook’s more than two billion active monthly users make it a power to be reckoned with. And that includes you, because a large proportion of your target audience in all likelihood has a presence on this social media platform.

That’s why you should, too — and that means doing more than just maintaining a business page on Facebook that you occasionally update. Here’s a closer look at some of the ways your company should be using Facebook to up its marketing game:

Source - Read More: www.entrepreneur.com

 
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5 Reasons Why You Should Still Be Advertising on Facebook

With social media platforms like Snapchat and Twitter growing in popularity, particularly among young people, you might think that advertising on Facebook is a waste of your time. But the fact is, that’s just not the case. Facebook is still among the world’s largest social media platforms, with billions of active users signing in monthly. So much more than a home for fake news and trolls, Facebook can put your business in front of an audience you’d have little hope of reaching otherwise.

Source - Read More: www.entrepreneur.com

 
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People have raised $1 billion on Facebook for different causes  

Facebook users have raised more than $1 billion on the platform for personal causes and nonprofits in the three years since the company launched the first of its fundraising features.

 

Facebook fundraisers have one big advantage over other methods of fundraising: they’re right there in your feed, a place you visit every day. They remind users that they can donate right there and then, with just a couple of clicks. They can be hard to ignore. In the right moment, they can also go viral: In June, as people in the US were seeing news of the Trump administration’s family separation policy at the border, one couple started a Facebook fundraiser for an organization that helps immigrants, immediately surpassing its modest goal and raising millions.

Source - Read More: qz.com

 
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Private messages from 81,000 Facebook accounts advertised for sale by Russian hackers 

Russian hackers are selling private messages from 81,000 Facebook accounts online, an investigation has found.  

 

The messages were posted on a forum by hackers claiming to have access to the personal data of 120 million accounts, offering to sell them at 8p per profile, according to the BBC.

Facebook has denied hackers gained access to its servers and instead blamed the breach on users who have installed malicious web browser extensions that can store private messages.

Source - Read More: www.telegraph.co.uk

 
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Facebook: You think Messenger is too cluttered, so we’ve just made it simpler

Facebook thinks the Messenger mobile app has become too cluttered for its 1.3 billion users, and is rolling out a new version that addresses that complexity, plus lays the groundwork for its Stories ad business.

 

Facebook’s simplified navigation and top and bottom tab menus are getting overhauled, the company has announced.

 

Today’s five buttons on the bottom include Home, People, the camera button, Games, and discover. The new app will have just three tabs: Chats, People, and Discover.

Source - Read More: www.zdnet.com

 
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