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Facebook brings back reach estimates for Custom Audiences

Facebook is reinstalling reach estimates for Custom Audiences, a tool that allows advertisers to estimate audience size for their Custom Audience campaigns. The company removed the tool in March, 2018 when researchers at Northwestern University discovered a vulnerability that made it possible to infer attributes of Facebook users via the tool.

“People’s privacy is incredibly important to Facebook and we take any potential abuse of our service very seriously,” said Facebook Director of Product Management Mary Ku, “Last year, when researchers found this issue, we suspended it and after working with those researchers to address the issue, we are now reinstating it.”

Facebook reports it worked on three key changes to improve security around its Custom Audiences reach estimate tool: privacy, detection and new restrictions. The new restrictions include Custom Audience rate limits — the number of audiences or API calls an account can have. The newly introduced rate limits have been designed to limit potential misuse and will not impact most advertisers, according to Facebook.

Source - Read More: marketingland.com

 
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Payments Will Be Facebook’s Regulatory Waterloo

Facebook has had quite a run operating in the completely unregulated, wild world of social media, finally ending with a mea culpa that it needs government regulation in order to manage the massive social and democratic disorder it has created. With its new Libra cryptocurrency, Facebook wants to disrupt the most highly regulated industry on the planet: the payments and transborder payments markets.

In recent years, startups have made a habit of taking on regulators in order to grow, with Uber and Lyft as the posterchildren. Playing cat and mouse with much-hated, local regulators like the Taxi and Limousine Commissions of various cities and countries proved easy fodder in many jurisdictions and Uber and Lyft are now multibillion dollar public companies.

Source - Read More: www.entrepreneur.com

 
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Facebook updates video ranking algorithm to surface content that users routinely seek out

Facebook has updated its video ranking algorithm to surface more video content routinely sought out by users and watched repeatedly, along with videos that keep people engaged for a longer amount of time.

“We will add more weight in ranking to videos that keep people engaged, especially on videos that are at least three minutes long,” wrote Facebook.

The company is also doubling down on its efforts to limit distribution of videos that include unoriginal or repurposed content and videos from Pages that are pushing “sharing schemes” – a practice where a Page systematically shares video content from a third party for monetary compensation. Facebook said it will “more strongly limit” distribution of this content.

Why you should care

Source - Read More: marketingland.com

 
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The Only 2 Things Stopping People From Doing What They Love | DailyVee 544

Loved this DailyVee because it has a little bit of everything. The day was jam-packed with client meetings and internal meetings, but I was also able to voice some of my thoughts around how more people can start living their hobby and truly find happiness.

Source - Read More: www.youtube.com

Totally living my hobby and loving it. Yes, some days can be stressful but without those where would the challenges be? #entrepreneur  Thanks Gary Vaynerchuk

 
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Facebook Stored Up to 600 Million User Passwords in Plain Text

Facebook engineers built applications that stored unencrypted passwords on internal servers which could be searched by over 20,000 employees.

Source - Read More: www.pcmag.com

 
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