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12 Things You Can Do Today to Get Your Mobile Strategy off the Ground

According to the Federation of Small Businesses, SMEs (small and medium enterprises) have embraced mobile/social advertising. However, only a small percentage of them view mobile apps as a significant opportunity to break out from the clutter. One of the most cited reasons for this is that SMEs don’t quite understand how effectively mobile apps could

 
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Why Should Marketers Care About Mobile Marketing? | Forbes

Get mobile? Connect with these facts… …To figure out why CMOs and marketers should start caring about mobile marketing, I went to the source – Greg Stuart is the CEO of the Mobile Marketing Association and is recognized as a thought leader in the digital media world. I posed two basic questions to Greg during

 
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