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Many Marketers Plan to Up Their Investment in Influencer Marketing

significant number of marketers are seeing the value in influencer marketing, at least according to a study from marketing firm WhoSay.

Some 70% of US agency and brand marketers said they “agree” or “strongly agree” that influencer marketing budgets will increase in 2018.

Source - Read More: www.emarketer.com

 
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Should marketers be able to prove the ROI of influencers?

Are marketers doing enough to prove the ROI of influencers? Do they even need to?

Econsultancy has just published a discussion of the topic, titled Measuring the ROI of Influencer Marketing, in association with Fashion & Beauty Monitor.

Let’s look at some of the issues.

Source - Read More: www.econsultancy.com

 
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5 Reasons Why You Need to Take Advantage of Influencer Marketing

Influencer marketing is one of the hottest, and effective, ways to get your brand in front of a massive targeted audience. Why? Because it works, and works extremely well. My agency has been in the influencer marketing game since long before it was a buzzword, and it’s become such a large business that we launched a second agency, blerrp, as a stand-alone influencer marketing brand.

Source - Read More: www.entrepreneur.com

 
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How to Identify the Right Influencers for Your Retail Audience

Peer to peer influence is more powerful today than top-down communications. According to Edelman, 71% of consumers rely on peer sources for buying decisions. This means that in retail marketing, Influencer Marketing is more important than ever before.

Not only are people trusting their peers for purchase recommendations, they are also blocking ads making paid efforts less effective. While Influencer Marketing is not new, it continues to evolve as strategies and technologies continue to advance.

In this evolution of Influencer Marketing, we still have not seen a standard revealed. A standard for influencer selection, strategy, or performance measurement.

Source - Read More: www.business2community.com

 
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What, Exactly, Do Brands Want Out of Influencer Marketing?

Influencer marketing is no longer a trend: it’s a reality. Everyone in the marketing world is talking about it, from Buzzfeed to Bloomberg – but what is the actual objective we’re seeking through influencer campaigns? Source - Read More: www.socialmediatoday.com

 
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