Peer to peer influence is more powerful today than top-down communications. According to Edelman, 71% of consumers rely on peer sources for buying decisions. This means that in retail marketing, Influencer Marketing is more important than ever before.
Not only are people trusting their peers for purchase recommendations, they are also blocking ads making paid efforts less effective. While Influencer Marketing is not new, it continues to evolve as strategies and technologies continue to advance.
In this evolution of Influencer Marketing, we still have not seen a standard revealed. A standard for influencer selection, strategy, or performance measurement.
Source - Read More: www.business2community.com