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Why Marketers Can No Longer Ignore Audio Content

In a new study on content formats, Edison Research found that interest in Facebook content is still in steady decline. In fact, in their published report, “The Infinite Dial,” the researchers state that 15 million users have stopped using the social media platform since 2017. Perhaps less surprisingly, the drop-off in usage is most obvious with people under age 55. Far and away, Facebook remains the most often used platform, but it’s not necessarily growing.

 

So what is everyone younger than 55 doing online instead? Twitter and Pinterest usage remains unchanged, but Instagram and Snapchat have each seen a steady increase the last few years, especially with users between ages 15 and 35. That all tracks with the common understanding of young people and their online habits—they’re more comfortable with ephemeral content and multimedia, and they’re way more likely to share content they enjoy.

Source - Read More: contently.com

 
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Top 51 Instagram Stats You Need to Know in 2019

Leveraging social media means being where your audience is – and for almost every brand or business in 2019, that means Instagram.

 

This isn’t a shocking revelation when you consider how photo-obsessed we’ve become in the digital age – with every smartphone sporting increasingly sophisticated cameras to answer busy consumers’ need to capture moments and communicate life happenings succinctly. In March of 2012 it was estimated that 10% of all photos ever taken were taken in the preceding 12 months.

 

Seven years later, it’s dizzying to think how that number has likely changed, but it just further proves our point. Instagram, the not-quite-ten-year-old, photo-driven social network is a business must.

Here are 51 statistics that explain why.

Source - Read More: www.netbase.com

 
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The Latest Social Media Image Sizes Guide for 2019

The most up-to-date list of social image sizes and dimensions for Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIn and Youtube.

Source - Read More: www.brandwatch.com

 
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7 Ways to Create Better Instagram Engagement for Businesses

Are you looking for ways to get more Instagram engagement? Wondering how to build stronger consumer relationships?

 

In this article, you’ll discover seven ways to improve your Instagram engagement.

Source - Read More: www.socialmediaexaminer.com

 
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Why Instagram organic reach is about to fall into the Facebook trap

Marketers have long enjoyed the high Instagram organic reach and engagement. But given the history of its parent company, Facebook, that may be ending.

Source - Read More: www.businessesgrow.com

 
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