In the 12 months since Snap popped on the NY stock market, the company has invested heavily in its advertising offering, but questions remain as to its real value as a digital media buy and where it fits into the mix.
There’s no denying it’s been a tough few months for Snap’s flagship app in the run-up to its IPO anniversary. While it posted better than expected results during the December quarter, recent headlines have highlighted its struggle to graduate from being in the test-and-learn arena to become a force to rival Facebook or Instagram.
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