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How AirBnb Is Using Content Marketing to Stay on Top — The Content Strategist

the business of connecting travelers with affordable, memorable, and sometimes unusual rooms, Airbnb rules the roost. But for the brand that revolutionized the hospitality industry and kickstarted the sharing economy’s P2P marketplace model, storytelling is proving to be among its greatest strengths. For the past 24 months, Inc. magazine’s company of the year has been crafting a lavish collection of

 
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Dove: Choose Beautiful a very powerful message #marketing

In Dove’s latest stunt to shed light on how women perceive themselves, the brand labeled double doorways of buildings in five major cities — San Francisco, Sao Paulo, Shanghai, London and Delhi — with the words “Beautiful” and “Average” and filmed what women would do when they encountered the different signposts. As it goes with

 
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The Year of Engagement and Empowerment: TFM&A 2015 Highlights

What do you get if you cross a host of the most innovative marketing technology companies, a herd of Europe’s marketing thought leaders and a pack of knowledge-hungry marketers? Well, based on our experience over the last few days, it would look a lot like the TFM&A event (standing for ‘Technology for Marketing & Advertising’).

 
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Lego X turns toy building blocks into digital modelling kit

Lego bricks could be used to transfer design models into real-time digital files with this prototype system by London studio Gravity (+ movie). Gravity’s Lego X system recognises forms created with toy building blocks, using location-mapping and gyroscopic sensors to plot the position and orientation of each of the components to create a digital 3D model. Source - Read More: www.dezeen.com

 
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knitted double-decker bus takes to london streets for 7up campaign

knitted double-decker bus takes to london streets for 7up campaign Source - Read More: www.designboom.com

 
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