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Using Content Marketing To Secure Loyal Customers

What do you do to help your business grow and improve? When you run a business you need to think about a wide range of factors, from creating clear marketing strategies to trying to attract new customers and all these elements are focused on ensuring that your business is always growing and improving. But the most important thing that you should be doing is paying attention to your loyal customers. Loyal customers tend to have a stronger impact on your business than new customers do. In fact, it can cost 5 times as much to attract a new customer as it does to retain a loyal customer, and the latter are more likely to make repeat purchases. Another study, by Bain and Co., found that increasing customer retention rates by a mere 5% resulted in increased profits of 25% to 95%.

Source - Read More: www.relevance.com

 
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9 Facts You Never Knew About Content Marketing

Did you know that a great content marketing strategy can lead to a great experience for your customers? With the digital transformation and advancement in full swing, content is now the newest focal point when it comes to marketing your overall brand.

Source - Read More: www.relevance.com

 
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Measuring The ROI Of Marketing: A/B Tests Vs. Market-Mix Models Vs. Multi-Touch Attribution

About 150 years ago, the legendary retailer John Wanamaker quipped that “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. There is still a lot of confusion about what is the best way to quantify the impact of marketing activities.

Source - Read More: www.forbes.com

 
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The Evolution Of Brand Marketing Strategy From One To Infinity

Many brands today may be over targeting using big data analytics to determine small, micro cluster target persona groups based on marketing ROI (return on investment) analyses, missing opportunities mass marketing once allowed to reach target audiences unfamiliar with brands.

Source - Read More: www.forbes.com

 
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Top Content Marketers Share 6 Proven Ways For Driving Sales & Leads

Want to drive more sales and leads to your business. Check out these content marketing tips from the world’s best.

Source - Read More: www.forbes.com

So great tips from some of the top content marketers.

 
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