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What is a Content Marketing Platform?

What is a content marketing platform (CMP)? Until a month ago, I didn’t quite know the answer — or the number of ways a CMP could impact a marketing team. Content marketing revenue is projected to exceed $300 billion this year — showing that content has become a requirement for brands, and it’s not going away any time soon. That’s because content marketing allows brands to build trust with audiences through relevant communication and thought leadership. More importantly, content enables brands to engage with audiences in different, non-traditional ways.

Source - Read More: insights.newscred.com

 
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How Personalization is Changing Content Marketing Campaigns

Personalization can be defined in ways that suit your needs or supports your biases. In digital marketing, that may solely depend on your specialization. For example, we can define personalization for e-commerce, PPC, demand generation, and email.

Source - Read More: blog.scoop.it

 
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12 Content Marketing Trends You Need to Follow in 2019

Personalization, diversification, UGC, AI — learn how all these factors will continue to influence content marketing trends in the near future and beyond!

Source - Read More: marketinginsidergroup.com

 
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5 Brilliant Content Marketing Ideas For Real Estate Businesses

There is no doubt that content marketing is the most cost effective and ROI friendly strategy when compared to traditional marketing strategies like newspaper ads or billboard advertising. As per a survey done by the Aberdeen group, it was revealed that companies who use content marketing are able to generate six times more conversions. When it comes to real estate content, marketers often get confused as to how they can make their content strategy stand apart so that it drives meaningful engagement with their target audiences. Here are five brilliant content marketing ideas especially for real estate businesses:

Source - Read More: www.relevance.com

 
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The ABCs of Video Content: How to Build a Video Marketing Strategy

Take a moment to think about how you’ve used the internet today. Which posts made you stop scrolling through your Instagram feed? What webpages did you spend the most time on? What content did you enjoy? If you’re like most of us, there’s a good chance that videos played a factor in your answers to all three of those questions. So it’s no surprise that marketing experts have been encouraging brands to use more video for years now.

Source - Read More: moz.com

 
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