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How to Solve the 5 Most Common Brand Awareness Problems

When you’re thirsty, do you order a soda or ask for a Coke? If you have a cold, do you ask for a tissue or a Kleenex? Sometimes a product gets so popular that the brand name becomes synonymous with whatever it’s selling. This is brand awareness in action.

Brand awareness can seem like a vague force that’s hard to measure. But just because it’s trickier to track than a sale or a conversion doesn’t mean spreading awareness is without value. Building your brand through top-of-funnel content establishes a connection with a new audience. It can even change the way the existing audience perceives you.

Without that awareness foundation, it’s harder to achieve other goals down the marketing funnel. Why would someone buy something from you if they have no idea who you are?

Source - Read More: contently.com

 
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3 Untapped Tactics to Drive Traffic to Your Content Marketing Campaigns in 2019

How many times have you published a great piece of content for your business, only to see it drowned out by the surrounding noise? If you didn’t know better, you might have started to feel that everybody else’s content was getting more attention than yours. This is a challenge most content marketers face. They may spend hours creating epic content for their marketing campaigns, but somehow the masses of qualified sales prospects out there never make their way to the page. Even if it attracts some views, their number isn’t significant enough to make an impact.

Source - Read More: www.entrepreneur.com

 
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B2B Content Marketing Tips to Live by in 2019

Just look at all that content you produced in 2018: a myriad of shareable, clickable, likeable stuff. But did it actually work? Did it reach your audience — and did they actually engage with it? Did it lead to tangible, positive results for your sales and marketing teams?

Source - Read More: www.pardot.com

 
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5 Ways Your Business May Not (But Should) Be Taking Advantage of Facebook Marketing

Facebook has seen its fair share of ups and downs in the past year. From overestimating video view time to advertisers, to stirring up deep controversy over privacy breaches, the social media giant has fallen under increased criticism and scrutiny.

Despite these problems, Facebook remains a powerful tool for businesses trying to reach new customers. Even with its troubles, Facebook’s more than two billion active monthly users make it a power to be reckoned with. And that includes you, because a large proportion of your target audience in all likelihood has a presence on this social media platform.

That’s why you should, too — and that means doing more than just maintaining a business page on Facebook that you occasionally update. Here’s a closer look at some of the ways your company should be using Facebook to up its marketing game:

Source - Read More: www.entrepreneur.com

 
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Content Marketing Strategies and Tactics to Follow in 2019

Marketing tools change and expand as each year passes. More and more people are exposed to content and that influences their purchasing and buying habits.New spins on old strategies and fresh thinkers expose people……

Source - Read More: www.relevance.com

 
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