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How to Avoid Epic Content Marketing Fails with AI

You are probably making one or more epic fails in your content marketing. Good news: you’re not alone. Plenty of marketers make some big, common mistakes when trying to build effective content marketing programs. Bad news: that doesn’t change the fact you’re still making mistakes that prevent your brand’s content from connecting with people and converting them into customers.

Source - Read More: www.marketingaiinstitute.com

 
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Recovering Lost Sales with Facebook Messenger Marketing

With 79% of the U.S. population owning at least one social profile, social media marketing has firmly entrenched itself as a primary channel for most consumer businesses, and especially so with ecommerce marketers.

 

Social marketing is relatively easy to implement and, depending on your strategy, can be considerably low cost. But today, with so many social platforms and various options for audience engagement, it can be difficult to determine what to embrace, and what to ignore.

Source - Read More: multichannelmerchant.com

 
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How to Maximize Your Startup’s Content-Marketing Budget

You’re running a new startup and trying your hardest to keep your budget alive — sound familiar? If so, content marketing might not seem like your top priority, but it can be vital to your company’s success. According to reserach performed by Aberdeen, 51 percent of companies report that leads from content marketing are of a higher quality than leads found through traditional advertising. So even if you’re busy putting out the various fires that inevitably occur at young companies, the time and money spent on content marketing will give you unmatchable ROI. In a way, you can hardly afford not to do it. The question is: How do you create effective content when your budget is smaller than you’d like?

Source - Read More: www.entrepreneur.com

 
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SocialToaster

We’re only a few months out from the roaring 2020s, and you know what that means: it’s marketing budget season! Across the nation, marketers from companies big and small are putting their plans in place to kick off a stellar year of growth. With more tactics available to marketers, it can sometimes feel like a tricky proposition to choose which marketing channels you should dedicate your budget too. However, there’s one marketing tactic that no marketer should ignore in 2020 – content marketing.

Here are five 2020 content marketing trends to make sure your strategy is aligned with the year ahead.

Source - Read More: my.socialtoaster.com

 
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How Content Ages on Social Media

How often should you post fresh content your social marketing pages? To find the answer, one must ask another important question – how quickly does your content age on social media?

Evergreen content is a quaint concept but it’s time to own up to the fact that there is no such thing as ageless social marketing content. People change, their likes and dislikes change, societies change, the idea of humour changes, and all these changes mean that every piece of content uploaded online is bound to lose relevance amongst its audience.

Let us take a look at some important social platforms and try to understand how content ages so that we can come up with more effective social marketing strategies.

Source - Read More: www.followerz.co.uk

 
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