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How to Do a Competitive Content Marketing Analysis

What’s the first step to creating unique, differentiated content? Analyze the content created in your market. You need to know what your neighbors, friends, and competitors are publishing to ensure that you’re creating the most engaging, differentiated content. Completing a competitive content analysis helps you stay one step ahead in your content marketing strategy and use your competitors’ efforts to your advantage.

 

To do a competitive content marketing analysis, take a list of your content marketing competitors and follow these three steps:

Source - Read More: contentmarketinginstitute.com

 
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The Smart (and Not-So-Smart) Ways to Use Vanity Metrics

Learn the true value of the vanity metric.

 

Using vanity metrics to measure the performance of content campaigns on social media is perhaps one of the simplest things to do in marketing, but also one of the most difficult.

It’s simple because vanity metrics are easy to obtain in large numbers – all platforms supply them; it’s difficult because they are often ambiguous when it comes to reporting a return on investment (ROI) or value to a business. It’s this second point that is the thorn in the side of many marketers struggling to discover the true value of a vanity metric to a business.

In this article, “vanity metrics” include impressions, “likes,” shares, comments, followers, open rates, views, traffic, time on site, bounce rate, and many more. Often called “engagement metrics” or “consumption metrics,” they simply are the most-used metrics in social media, content marketing, digital advertising, PR, and inbound campaigns to measure the performance and success of our marketing efforts.

Source - Read More: business.linkedin.com

 
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10 Ways to Measure the Effectiveness of Your Content Marketing Strategy #infographic

Are you looking for ways to measure the success of your content marketing strategy? Want to know if your efforts are generating the results they should do?

Source - Read More: www.socialmediatoday.com

 
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The Best Email Marketing Software of 2017

Check out the best email marketing apps for to creating messages, building subscriber lists, automating workflows, and more.

Source - Read More: www.pcmag.com

 
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The Best Email Marketing Software of 2017

Check out the best email marketing apps for to creating messages, building subscriber lists, automating workflows, and more.

Source - Read More: www.pcmag.com

 
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