Robin Good: If you have been wondering whether your lowering traffic is a consequence of Google penalties or whether your blog or website is at risk of being soon hit by one of Google filtering algorithms, here is a great set of questions to ask yourself before deciding on what course of action to take.
“Marketing is about facilitating more closed business, and ultimately grow the company. When asked, most midsized and B2B companies will tell you that they are “doing content marketing.” However, often when you look at their social channels and company blog the content they create seems highly unlikely to help increase demand generation. The reason that
Content marketing has exploded on the marketing scene this year with companies of all sizes scrambling to implement content in their marketing mix. In our present social era, customers are better informed and more averse to traditional marketing than ever before. When it comes to building relationships with these modern consumers, content marketing has become
In the next few weeks, companies will be working on their marketing plans for 2013 and, for many of them, content marketing will play a part in those plans. Research agency InSites Consulting, data and sampling partner SSI, and translation agency No Problem! recently conducted a global consumer survey to better understand the consumer. Based