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The State Of Social Media Marketing (infographics)

The team at Awareness surveyed 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Respondents came from a cross-section of executives, managers and those who support the social marketing functions within their organizations. This Infographic summarizes the key findings from The State Of Social Marketing Report: 7 Major Findings

 
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Use analytics to build your business #googleanalytics #smb

When Jeff Booth was a contractor in Vancouver, he was always infuriated when flooring didn’t arrive on a job site on time. So 13 years ago, he founded BuildDirect, an online shopping site for flooring products that took out the middleman. The company now sells to customers in 100 countries. “I didn’t set out to

 
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How to Get More Customers With the Same Amount of Traffic by Using Customer Funnels

Excerpted from article on KISSmetrics: “Getting quality traffic on the interwebs is one of the hardest things you’ll ever have to do. We can spam Twitter, Facebook, Reddit, and LinkedIn all day. We’ll get a ton of traffic. But that won’t get us anywhere. We might go from 100 visits to 10,000 visits and still

 
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Why Content Marketing is the New SEO

SEO isn’t the same as what it used to be. You can’t just popup an ugly website, throw up mediocre content, and build a few links and expect to rank well. These days you actually have to build a good website, write high quality content that solves peoples’ problems, build thousands of links, and get

 
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Curation Should Be Part of Your Content Marketing strategy

If you’re not convinced yet, freelance Content Marketer and blogger Mike Farmer has some interesting points for you. One thing I would add to his post is the importance of creating a Content Curation hub to really capture the benefits of your Content Curation efforts. Sharing links is just not going to be enough: in

 
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