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Marketers say Snapchat is blowing past Facebook, Google and others when it comes to augmented reality ads

If you happened to open Snapchat last Friday, you would have likely stumbled upon a Netflix lens that was designed to make you feel like you were inside the famous living room from its hit series “Stranger Things.”

With a few taps of your mobile screen, you could interact with several items in the digital version of the “Stranger Things” room – like bookshelves that shake and mysteriously boarded up windows – all via an augmented reality experience constructed by the team at Snap.


Source - Read More: www.businessinsider.com

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7 Lessons We’ve Learned Running App Install Campaigns on Snapchat

Snapchat has made no secret of its desire to steal a piece of the mobile application advertising pie that is ruled by Facebook and Google.

The popular chat app has been rolling out a number of ad products over the last year designed to let app marketers tap into its 173 million daily users, many of whom fall into the highly engaged college-aged and millennial brackets that marketers crave.

And from what we’ve seen so far, after running install campaigns on the platform for several months, the company’s efforts appear to be working.

Source - Read More: www.adweek.com

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Can Pages Save Facebook Stories?

Facebook pages will get the next crack at breathing life into Facebook Stories.

The social network announced Thursday that pages will be able to create Facebook Stories, with the feature rolling out over the next month via iOS and Android.

Page administrators with access to the feature can go to their pages’ Timelines via their mobile devices and click the “Create Story” button to get started.

Just as with Facebook Stories for users, pages’ Facebook Stories will appear for 24 hours, and they will not appear on pages’ Timelines or in News Feed unless page admins choose to post them to those locations.

Source - Read More: www.adweek.com

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Twitter is testing a Twitter Lite Android app, first in the Philippines

Twitter today has nearly four times as many monthly active users outside the U.S. as it does in its home market — 260 million versus 68 million — and this week it quietly launched a new app in an effort to boost those numbers further. The social network is testing a Android app for Twitter Lite, a native app version of a mobile web site Twitter launched earlier this year that uses less mobile data to work. The lighter data load means that the app is especially useful for emerging markets where data networks are often slower and more expensive for consumers to use.

Source - Read More: techcrunch.com

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3 Mobile Marketing Strategies Proven to Convert Customers #mobilemarketing

Mobile has reached staggering heights in the marketing world. Here are mobile marketing strategies your business can implement now


With over 8 billion mobile connections to the web in 2017, there are now more mobile devices than people on the planet.


Compound that fact with the following statistics:

  • For mobile searches, the first position on Google nets a 31.35% clickthrough rate.
  • One in every three (34%) of online retail purchases now occur on mobile devices.
  • More Google searches are made from mobile devices than computers in 10 countries, including the U.S. and Japan.
  • Mobile is the fastest growing media channel by digital media consumption.

Source - Read More: www.onlinemarketinginstitute.org

If you are not talking Mobile Marketing within your company you are not reaching a major portion of the online audience.


The way we  online content has changed because of mobile and social media. Having the correct strategy in place can help generate new sales leads. 

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