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Your Customers Still Want to Talk to a Human Being

The rise of the internet has opened up new possibilities for communicating, from emailing and blogging to mobile video chatting and exchanging GIFs over messaging apps. This digitization has not been limited to consumer interactions. Most businesses now communicate with their customers through multiple online channels, and invest in software to track, personalize, and optimize every step of the consumer’s digital journey.

As brands prioritize this digital experience, they often overlook a simple fact: communicating by voice is faster, easier, and more effective than typing messages back and forth.

Source - Read More: hbr.org

 
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LinkedIn adds a native auto-playing video solution to its mobile apps

Linkedin now allows users to upload native video through its app. Videos can be shot horizontally or vertically and like Facebook, will play automatically when browsing. Video creators can record up to 10 minutes of video and will have access to analytics such as view count, likes, and shares.

Source - Read More: thenextweb.com

 
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15 Must Know Facts on How People View Websites (+5 for Mobile)

How people view websites? What is the 1st thing the eye is drawn to on a site? How people scan your site? Find out how to make your site better

Source - Read More: feedproxy.google.com

The way we consume content has changed, and a lot has to do with our mobile devices.

With many websites seeing mobile traffic as high as 80% of the way we write and post content to our website has to change. Mobile visitors spend less time reading pages with a long text and are more likely to bounce from your website when they land on a page with 2000+ words.

 
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7 Emails Your eCommerce Store Needs to Send Out on an Automated Basis #Infographic 

Are you hesitating about incorporating emails into your online marketing strategy? Think that this method is past its prime? Well, think again.

More than 70% of customers chose email over other online channels, including social media, mobile apps, direct mail, and text messaging. Not convinced? How about the fact that email has an average ROI of $38 for each $1 spent?

One of the biggest reasons why customers prefer emails over other promotion channels is personalization. Marketing emails can be highly personalized, down an individual user level, which is appreciated by prospects and customers.

Source - Read More: www.socialmediatoday.com

 
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Facebook’s New ‘Find Wi-Fi’ Feature Shows You Free Wi-Fi Hotspots Nearby

Facebook’s much anticipated ‘Find Wi-Fi’ feature just got released to everyone using its mobile app. Just click on ‘More’ and enable ‘Find Wi-Fi’. You’ll then be able to see nearby Wi-Fi locations as a list or on a map. The ‘Find Wi-Fi’ feature is super helpful if you are looking for a coffee shop to work from or if you have limited data and need to connect with friends or check emails.

The featured Wi-Fi hotspots are generated from businesses or locations that have a Facebook profile and indicate they have free Wi-Fi. So the list you are presented with might not be factually correct but it definitely gives you a place to start from. It is worth noting that Facebook automatically enables the Location History Tracker when using the feature and will record in each place if you use that Wi-Fi hotspot to log in to Facebook. Thus being able to target you with ads and build up your profile.

Source - Read More: interestingengineering.com

 
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