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5 Benefits to Using Visual Content in PDF Marketing Materials

Creating PDF marketing materials that reliably turns readers into sales is more important now than ever.

One way to supercharge your marketing material is by adding strategically chosen images.

Adding the right images to your PDF marketing assets is proven to grow more sales.

Scientists have discovered that humans remember images better than words. They believe it’s an evolutionary survival feature to be able to vividly recall what was seen.

Research has also shown that images are a powerful tool for communicating your marketing message and increasing sales.

It may sound startling, but images are processed in the brain remarkably fast and the memory of those images are retained at a far higher rate and for a longer period of time than words.

Read the full article at: www.searchenginejournal.com

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Dropbox will now scan your images for text

Dropbox is building automatic text recognition into its service. Soon you’ll be able to search your documents even if they’re saved as images like JPEGs or PNGs.


In the post announcing the feature, Dropbox said that over 20 billion image and PDF files have been stored on its service, with between 10 and 20 percent of these consisting of photos of documents.


The company has previously used similar optical character recognition technology to scan text from its document scanner app, but this functionality will work on your existing files, regardless of how they were added originally.



more at  https://www.theverge.com/2018/10/10/17958782/dropbox-optical-character-text-recognition-scan


Source - Read More: www.theverge.com

OCR has for long been a valuable ally to Healthcare Tech professionals. Unfortunately the quality of OCR solutions has always been a talking point. It will be useful to see how Dropbox performs with scanned copied of handwritten bills and prescriptions… We will be closely monitoring this roll out and experimenting to see if if it can directly provide benefits to doctors and patients alike.

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Beyond the PDF: How Alternative Content Marketing Formats Improve the Customer Experience

Limitations of PDF content PDFs are a great option for readers who want to engage deeply and personally with content. As Michael Andrews notes in his article Learning from PDFs, “For multi-session decisions … people appreciate having the ability to gather and compare information, distill important aspects of it, and apply those findings to decisions on

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Amazon Goes After Dropbox, Google, Microsoft With Unlimited Cloud Drive Storage

Last year, Amazon gave a boost to its Prime members when it launched a free, unlimited photo storage for them on Cloud Drive. Today, the company is expanding that service as a paid offering to cover other kinds of content, and to users outside of its loyalty program. Unlimited Cloud Storage will let users get either unlimited photo

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[NEW TEMPLATE] Updated Twitter Template and Posting Tips

Twitter has more than 230 million users around the world. If establishing a Twitter presence is on your to-do list this year, or if you’re just wanting to use it more effectively, this PDF template with tips and dimensions can help. See on www.sociallystacked.com

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