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How Personalization is Changing Content Marketing Campaigns

Personalization can be defined in ways that suit your needs or supports your biases. In digital marketing, that may solely depend on your specialization. For example, we can define personalization for e-commerce, PPC, demand generation, and email.

Source - Read More: blog.scoop.it

 
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5 Tips for Running PPC Campaigns #Infographic

SEMrush recently published its Annual E-Commerce Study, which analyzed 8,000 e-commerce websites across 13 industries.

When reviewing the study results, SEMrush team members found that there are some major misconceptions about pay-per-click (PPC) campaigns, and they went on to create an infographic debunking five false beliefs about PPC:

Source - Read More: www.marketingprofs.com

 
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6 common PPC reporting mistakes that can make you look terrible

So here are five common reporting mistakes that make you look like a bad account manager, and how to fix them.

Source - Read More: searchengineland.com

 
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The Most Effective PPC Channels #onlinemarketing

Marketers say text ads remain the most effective digital pay-per-click (PPC) advertising channel, according to recent research from Hanapin Marketing.

The report was based on data from a survey of 183 brand and agency marketers from the United States, Canada, and the United Kingdom.

Some 86% of respondents say text PPC ads have been an effective marketing channel for their business this year.

Source - Read More: www.marketingprofs.com

 
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15 startling digital marketing statistics from this week

If you’re interested in social commerce, digital transformation, PPC, ecommerce conversion rates, print ad spend, travel UX, telco UX, programmatic, payments, insurance UX, Euro 2016 and fashion ecommerce… *pause for breath* then you’re in luck. Source - Read More: econsultancy.com

 
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