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The Most Challenging Content Marketing Tasks for Content Professionals | Study

What are the most challenging things about content marketing? Which tasks do content professionals in different roles find most difficult?

To find out, SEMRush and the Content Marketing Institute surveyed 1,884 content writers, content strategists, content editors, PR/marketing managers, and project managers.

Source - Read More: www.marketingprofs.com

 
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Strategy: 3 Ways AI Will Help PR in 2018

Even if we aren’t ready to sound the death knell for press releases, it isn’t revolutionary to discuss how PR (and PR tools) are evolving. 2018 has ushered in ways AI will help PR pros.

Source - Read More: www.meltwater.com

 
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The Smart (and Not-So-Smart) Ways to Use Vanity Metrics

Learn the true value of the vanity metric.

 

Using vanity metrics to measure the performance of content campaigns on social media is perhaps one of the simplest things to do in marketing, but also one of the most difficult.

It’s simple because vanity metrics are easy to obtain in large numbers – all platforms supply them; it’s difficult because they are often ambiguous when it comes to reporting a return on investment (ROI) or value to a business. It’s this second point that is the thorn in the side of many marketers struggling to discover the true value of a vanity metric to a business.

In this article, “vanity metrics” include impressions, “likes,” shares, comments, followers, open rates, views, traffic, time on site, bounce rate, and many more. Often called “engagement metrics” or “consumption metrics,” they simply are the most-used metrics in social media, content marketing, digital advertising, PR, and inbound campaigns to measure the performance and success of our marketing efforts.

Source - Read More: business.linkedin.com

 
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How to Create a Successful Influencer Marketing Campaign

Influencer marketing has become the talk of the town, with many embracing it as part of their marketing and PR strategies. Slowly, influencer marketing is replacing certain forms of traditional advertising, as marketers realize they can increase their reach by partnering with personalities that have large followings on their websites and social media platforms.

Source - Read More: www.entrepreneur.com

 
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10 of the Biggest Social Media Marketing Fails (And What You Can Learn From Them)

While everyone approaches social media with the best intentions, mistakes can happen, and those mistakes can lead to significant disasters for brand PR. Here are some examples of major social media fails, and what social managers can learn from them. 

Source - Read More: www.socialmediatoday.com

 
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