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The 10 Point Check List for Effective Social Media Analytics #infographic

As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. Gone are the days when traditional PR and media strategies relied on the “spray and pray” method. Today, businesses can know exactly where, who, what, and why an influencer or

 
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24 Brands That Made it Big with Content Marketing

Content marketing is considered one of the newer forms of brand outreach, but it’s fast proving to be one of the most effective. According to a survey from the Custom Content Council, 72% of marketers feel that content marketing offers a better ROI than magazine advertising, while 69% think that it’s more effective than direct mail and PR. Despite

 
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Experts Predict Greater Use of Social Media Monitoring by Marketing & PR in 2016

Increasing use of social media listening monitoring will be one of the major marketing and PR trends of 2016. Marketers often focus on the “talking” side of communication and neglect its listening aspect. That will continue to change in the coming year. A growing number of successful case studies, better monitoring and measurement tools, a

 
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The 30 Most Genius Content Marketing Examples of 2015

Content marketing is heading for exciting new territory in 2016. A new survey finds that 64% of PR and marketing pros will increase content marketing efforts in 2016. Content expert and author Ann Handley predicts that content marketing will truly “grow up” in 2016, as content strategists tell “bigger stories with a braver focus and

 
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31 Sensational Social Media Marketing and PR Stats and Facts

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Still, marketers

 
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