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Home Posts tagged "PR" (Page 3)
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A Snapshot of SEO in 2015 and Beyond #infographic

SEO: an ever-changing subject that, if you are reading this here on SEJ, most likely plays a role of some capacity in your current position. Whether you’re a senior analyst at an agency or have just started an in-house role in online PR, you need to know it. So how well do you actually know

 
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3 Easy Ways Small Businesses Can Use Social Media for PR

On top of online paid advertising tactics such as Facebook ads and Google AdWords search marketing, PR is a powerful marketing approach that lets you reach your target audience and generate sales. Here are three PR tactics you can use: Source - Read More: www.business2community.com

 
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The truth about guest posting & KPIs

In the past few months, I’ve written posts for sites like TechCrunch, Kissmetrics, and HubSpot. Collectively, these have garnered over 5,000 shares so far. Yet when our PR manager recently asked me how guest posting improved my blog KPIs, I thought about it, then admitted, “Well, it doesn’t.” Despite reaching a huge audience, my guest posts had

 
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Pitching the Perfect Image: A Look at Top Publishers’ Image Sizes

There’s no denying the power of visuals — including at least one image in your post can double your shares while also helping your audience retain more information than with text alone.This is especially true in the PR and media world. When pitching a story, many more PR pros are including images and infographics in

 
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5 Ways to Increase Your Content Marketing Success Rate

Content marketing is an established PR tactic, but it can sometimes feel like wielding a double-edged sword. Done well, it can generate increased views, media coverage and third-party mentions. Done poorly, it not only can decrease those very things but also produce public backlash. To increase your content marketing success rate, consider the following five

 
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