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Home Posts tagged "PR" (Page 4)
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Six Practical Tips for an Integrated Content Strategy

The only expression more irritating than “we need it yesterday” is “ready, fire—aim!” In my experience, nothing good ever came from rushing. In content marketing, if you pull the trigger before you’ve taken aim at your target, you’ll most likely shoot yourself in the foot. As content marketing’s share of budget increases, so does the

 
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5 Ways Data Can Enhance Marketing Campaigns

Data are becoming essential for marketing and PR pros. A study by Forbes Insights and Turn revealed that more than 70 percent of marketing executives expect to rely more and more on data for decision-making within the next three years. They’re not the only communications pros under pressure to use more measurement in PR and

 
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Are You Wasting Your Time on Social Media?

o they upload a few posts here and there, or they link their Facebook page to their Twitter account – which means whatever they post on Facebook automatically gets tweeted as well (BIG no-no, by the way – more on that below). Regardless, it’s all driven by the herd mentality: “Well, everyone else is using

 
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Why You Must Begin a Content Marketing Plan This Year

Content marketing has become the new leader in marketing strategies. Over 86% of B2C marketers are now using content marketing to reach their customers. For B2B marketers that number is up to 92%, and they are spending over 30% of their marketing budgets to produce fresh content. Content marketing has become the fastest growing part

 
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Promote Your Content Marketing

Promote your content marketing by dividing your audience up into segments. You must understand the difference between PR and promotion to make it work. Source - Read More: coschedule.com

 
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