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Home Posts tagged "PR" (Page 5)
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What Startups Need to Know About Content Marketing

As the leader of a VC-backed startup, you’re on the clock to build a brand that wows customers and investors. But tackling branding, corporate communications, sales, lead generation and PR separately isn’t cheap or easy. You need one strategy that can drive all of these initiatives. With content marketing, you can educate and engage potential clients

 
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How to Cross the Boundaries of Online and Offline Through Social Media

While there are separate teams assigned to tackle online and offline marketing strategies, there is no reason why there should be a great divide between the digital and the traditional. Marcel Deer, a digital marketing consultant, highlights the importance of convergence in closing the gap between online and offline. As a journalism graduate with experience in

 
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Demand Marketing: Keep Your Marketing Efforts Afloat With Content Marketing, PR And Social Media

If a great product or service is created and no one hears about it, can it be successful? No.Nowadays, a marketing program can’t be regarded as individual activities anymore. It’s the sum of three main parts – content marketing, PR and social media, and it’s all about generating demand. Source - Read More: www.digitalinformationworld.com

 
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The Definitive Guide To The 4 Key Types of Media @HeidiCohen

Media is a key element of any marketing or PR plan. Marketers and PR professionals monitor, create and place content and their messages via different media types in order to expand their audience reach to attract and convert prospects. Due to technology and the dynamic nature of online communications, media has evolved. As a result, how you

 
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Airbnb and Uber Are Just the Beginning. What’s Next for the Sharing Economy.

If you look at Uber’s financials, you might not realize that 2014 was a rough year for the company’s image. Despite being less than six years old, Uber is projected to earn $10 billion in gross revenue this year, and the company was recently valued at $40 billion. This success certainly doesn’t reflect the company’s

 
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