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2021: The Consumer and Brand Relationship Forever Changes

A look at the top 5 predictions for retail and ecommerce companies in the coming year
McKinsey refers to the Covid-induced shift to digital as a “decade in days.” Overnight, we started ordering groceries instead of going to the store; having telemedicine appointments instead of going to the doctor; and working out in our living rooms instead of going to the gym. While the digital shift has been happening for years, this acceleration is like nothing we’ve ever seen before. Even with a vaccine rolling out, the shift we saw in consumer preferences and behavior will be longstanding. To effectively compete, capture loyalty and grow revenue, retailers will have to adapt to a few key trends in 2021.

Read the full article at: www.business2community.com

 
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Retail Marketing: 5 Innovative Ways Brands Are Leveraging Technology

This article shares several ways brick and mortar businesses are leveraging digital retail marketing, eCommerce, and technology to grow their sales.

Source - Read More: www.jeffbullas.com

 
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What Does a Like-Less Instagram Mean For Influencer Marketing?

Influencer marketing is a powerful tool for aesthetically focused lifestyle, retail and travel brands in particular – as well as marketers who want to reach engaged audiences through the power of visual media.

Source - Read More: www.meltwater.com

 
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How to embrace brand culture through digital experiences

The retail industry is constantly evolving. Brick and mortar was once the only way to shop, but as the retail experience moves online, it’s up to brands to maintain in-store authenticity in their digital culture.

Here are three ways that brands can embrace their company culture in their online experiences:

Source - Read More: www.smartbrief.com

 
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Is a store with no sales the future of retailing? 1

Retailing is in a cataclysmic shift. But a new California shop may portend the future of retail. Oh yes. It has nothing on its shelves. Retailing is in a cataclysmic shift. But a new California shop may portend the future of retail.

Source - Read More: www.businessesgrow.com

 
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