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Home Posts tagged "ROI" (Page 2)
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Hey CMOs, Here’s How To Set A Facebook Ad Budget That Works From The Start

Many saw it looming on the horizon, but 2017 was finally the year when digital ad spend eclipsed TV. In two short years, digital ads are expected to make up a full 50% of all ad spending.

Google and Facebook make up more than 70%  of the digital advertising market in the U.S. , and Amazon has pledged to jump into the fray this year. It’s a smart move on Amazon’s part — as more Americans spend time on digital devices and consume content and advertising there, the brands that fail to make the leap with them will fall behind.

How do enterprises with well-established advertising budgets shift their attention to Facebook ads without seeing a simultaneous drop in ROI?

Source - Read More: www.forbes.com

 
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The Evolution Of Brand Marketing Strategy From One To Infinity

Many brands today may be over targeting using big data analytics to determine small, micro cluster target persona groups based on marketing ROI (return on investment) analyses, missing opportunities mass marketing once allowed to reach target audiences unfamiliar with brands.

Source - Read More: www.forbes.com

 
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Account-Based Marketing Strategy for Beginners: A Roadmap to Results

B2B companies are seeing better audience targeting, engagement, and ROI thanks to account-based marketing. In this post, we explain how.

Source - Read More: business.linkedin.com

 
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The Smart (and Not-So-Smart) Ways to Use Vanity Metrics

Learn the true value of the vanity metric.

 

Using vanity metrics to measure the performance of content campaigns on social media is perhaps one of the simplest things to do in marketing, but also one of the most difficult.

It’s simple because vanity metrics are easy to obtain in large numbers – all platforms supply them; it’s difficult because they are often ambiguous when it comes to reporting a return on investment (ROI) or value to a business. It’s this second point that is the thorn in the side of many marketers struggling to discover the true value of a vanity metric to a business.

In this article, “vanity metrics” include impressions, “likes,” shares, comments, followers, open rates, views, traffic, time on site, bounce rate, and many more. Often called “engagement metrics” or “consumption metrics,” they simply are the most-used metrics in social media, content marketing, digital advertising, PR, and inbound campaigns to measure the performance and success of our marketing efforts.

Source - Read More: business.linkedin.com

 
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7 Emails Your eCommerce Store Needs to Send Out on an Automated Basis #Infographic 

Are you hesitating about incorporating emails into your online marketing strategy? Think that this method is past its prime? Well, think again.

More than 70% of customers chose email over other online channels, including social media, mobile apps, direct mail, and text messaging. Not convinced? How about the fact that email has an average ROI of $38 for each $1 spent?

One of the biggest reasons why customers prefer emails over other promotion channels is personalization. Marketing emails can be highly personalized, down an individual user level, which is appreciated by prospects and customers.

Source - Read More: www.socialmediatoday.com

 
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