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What It Is & How It Impacts Your Content Marketing Strategy

Most content marketers (and brands) know the importance of on-page SEO, especially as it pertains to choosing highly-searched topics and creating optimized content. However, in the excitement to execute on-page SEO tactics, some marketers may overlook, or even ignore, a crucial piece of content marketing strategy: technical SEO.

 

On the surface, technical SEO may seem intimidating. And as marketers know, establishing a baseline healthy site isn’t easy — it requires technical expertise and a lot of inter-team collaboration for effective execution. However, it’s essential to take technical SEO best practices into account when building a new site, and equally as important to audit pre-existing sites on an ongoing basis to identify errors and other site health issues.

Source - Read More: insights.newscred.com

 
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How Voice-Activated Tech Will Change Content Marketing #contentmarketing

Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people.

 

There are now almost 120 million smart speaker devices in US homes – a growth of 78% in just one year. The use of mobile devices has also grown. 60% of Google searches are now performed from mobile devices, and a growing percentage of those are voice searches – at least 20% according to the last figures confirmed by Google.

 

This evolution in the way that people are looking for and consuming information means that your content marketing strategy also needs to adapt. SEO needs a different approach when you’re optimizing for voice search, and your content does too.

Source - Read More: marketinginsidergroup.com

 
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SEO Strategy: How to Get Started and Find Quick Wins for Content Marketing

Search data is what helps marketers create high-value content that audiences care about versus content that just feeds the content engine. Use these tips to build an SEO strategy.

Source - Read More: insights.newscred.com

 
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Top 5 Game-Changing SEO Trends Dominating 2018

It seems like not a day goes by without yet another Google change to the Algorithm, SEO trends, or even the way people search in general. But some trends stand out above the rest. In this post, we’ll cover three of the most important SEO trends that have seriously dominated 2018. You can certainly expect them to carry over into 2019, as well. If your traffic has become stagnant, if your sales are plummeting, and if you feel like you’re using all the wrong keywords? Read on to learn how you can right the ship before it’s too late.

Source - Read More: www.searchengineguide.com

 
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How to Keep SEO Rankings During a Website Redesign

Every so often, for a variety of reasons, businesses’ decide to change things up and redesign their website. The problem is, however, that often there are some important aspects that end up being overlooked. The end result can end up costing businesses more than they expect.

One such aspect is the current search engine ranking positions that any previous search engine optimization (SEO) efforts have provided for your web pages.

So, how do you keep search engine rankings flying high during a website redesign? We’ll give you our top tips to help you plan your redirect strategy.

Source - Read More: www.infusionsoft.com

 
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