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Why Marketers Can No Longer Ignore Audio Content

In a new study on content formats, Edison Research found that interest in Facebook content is still in steady decline. In fact, in their published report, “The Infinite Dial,” the researchers state that 15 million users have stopped using the social media platform since 2017. Perhaps less surprisingly, the drop-off in usage is most obvious with people under age 55. Far and away, Facebook remains the most often used platform, but it’s not necessarily growing.

 

So what is everyone younger than 55 doing online instead? Twitter and Pinterest usage remains unchanged, but Instagram and Snapchat have each seen a steady increase the last few years, especially with users between ages 15 and 35. That all tracks with the common understanding of young people and their online habits—they’re more comfortable with ephemeral content and multimedia, and they’re way more likely to share content they enjoy.

Source - Read More: contently.com

 
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5 Reasons Why You Should Still Be Advertising on Facebook

With social media platforms like Snapchat and Twitter growing in popularity, particularly among young people, you might think that advertising on Facebook is a waste of your time. But the fact is, that’s just not the case. Facebook is still among the world’s largest social media platforms, with billions of active users signing in monthly. So much more than a home for fake news and trolls, Facebook can put your business in front of an audience you’d have little hope of reaching otherwise.

Source - Read More: www.entrepreneur.com

 
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Snapchat is launching a news partnerships initiative – 

Snapchat is launching a news partnership initiative with the goal of helping journalists and news organizations better mine the billions of public videos and photos shared daily on Snapchat for news and information.

Why it matters: People are overwhelmingly turning to social media and messaging for news, adversely impacting traditional publishers’ bottom lines. As a result, platforms are under increased pressure to create symbiotic relationships with publishers and journalists.

Source - Read More: www.axios.com

 
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Why You Should Consider YouTube and Snapchat for Business Use

Aside from the obvious social channels like Facebook, Twitter and LinkedIn, there are other great sites that you can try for business use. This article is going to explore just a few of these to highlight why they could be an ideal fit for your business’ social strategy.

Source - Read More: www.relevance.com

 
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What is Snapchat’s place in the marketing mix?

In the 12 months since Snap popped on the NY stock market, the company has invested heavily in its advertising offering, but questions remain as to its real value as a digital media buy and where it fits into the mix.

There’s no denying it’s been a tough few months for Snap’s flagship app in the run-up to its IPO anniversary. While it posted better than expected results during the December quarter, recent headlines have highlighted its struggle to graduate from being in the test-and-learn arena to become a force to rival Facebook or Instagram.

Source - Read More: www.thedrum.com

 
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