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The 5 Things Entrepreneurs Should Never Post on Social Media

Social media offers a great opportunity to build your brand, increase engagement in authentic ways, show what your company is really about and totally screw things up. Case in point: American Apparel’s 2014 social media gaffe. To promote a July 4th sale, the company tweeted what they thought was a picture of fireworks. It wasn’t fireworks though — it was the Space Shuttle Challenger exploding in mid-air in 1986. The public was not pleased, and many stopped following American Apparel online. Though companies can recover from such a mistake, doing so wastes time and money that should be used to grow the company. So, before you pull an American Apparel-sized goof, here are five things entrepreneurs should never put on social media.

Source - Read More: www.entrepreneur.com

 
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Payments Will Be Facebook’s Regulatory Waterloo

Facebook has had quite a run operating in the completely unregulated, wild world of social media, finally ending with a mea culpa that it needs government regulation in order to manage the massive social and democratic disorder it has created. With its new Libra cryptocurrency, Facebook wants to disrupt the most highly regulated industry on the planet: the payments and transborder payments markets.

In recent years, startups have made a habit of taking on regulators in order to grow, with Uber and Lyft as the posterchildren. Playing cat and mouse with much-hated, local regulators like the Taxi and Limousine Commissions of various cities and countries proved easy fodder in many jurisdictions and Uber and Lyft are now multibillion dollar public companies.

Source - Read More: www.entrepreneur.com

 
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5 Hyper-Efficient Ways Brands Can Engage Daily on Instagram In 5 Minutes (or Less)

 

Instagram has rapidly grown into one of the most popular social media platforms in the world, especially among the younger demographics. In fact, survey data from Pew Research revealed that 72 percent of teenagers polled said they use Instagram, compared to the 51 percent who use Facebook.

Source - Read More: www.entrepreneur.com

 
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15 Mistakes That Could Tank Your Social Media Strategy #Infographic 

There are so many ways to underserve your audience. When it comes to social media marketing, we all have a lot to lose and a lot more to gain.

Source - Read More: contently.com

 
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Why Marketers Can No Longer Ignore Audio Content

In a new study on content formats, Edison Research found that interest in Facebook content is still in steady decline. In fact, in their published report, “The Infinite Dial,” the researchers state that 15 million users have stopped using the social media platform since 2017. Perhaps less surprisingly, the drop-off in usage is most obvious with people under age 55. Far and away, Facebook remains the most often used platform, but it’s not necessarily growing.

 

So what is everyone younger than 55 doing online instead? Twitter and Pinterest usage remains unchanged, but Instagram and Snapchat have each seen a steady increase the last few years, especially with users between ages 15 and 35. That all tracks with the common understanding of young people and their online habits—they’re more comfortable with ephemeral content and multimedia, and they’re way more likely to share content they enjoy.

Source - Read More: contently.com

 
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