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Why You Should Be Buying Facebook Ads Now

We’re currently in an unusual landscape for social media ads: Events are being cancelled or postponed worldwide, companies have re-assessed their marketing budgets, and in the United States two billionaire politicians just ended their presidential campaigns (But not before together spending over $780 million on ads).

 

When advertising on Facebook, a more crowded queue of ads means less people see each ad, and our advertising dollars don’t stretch as far. Retailers and e-commerce advertisers know this well, as CPMs (“Cost per mille”, or the cost to reach 1,000 users) skyrocket during the holiday selling season.

Source - Read More: www.entrepreneur.com

 
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Top Ten Podcasts You Need to Be Listening to in 2020

As a social media manager or PR manager, you probably have plenty of time to read about the latest Instagram algorithm update, look up the current trending topics social media, and watch a webinar on content marketing during your day, right?

Source - Read More: www.meltwater.com

 
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Recovering Lost Sales with Facebook Messenger Marketing

With 79% of the U.S. population owning at least one social profile, social media marketing has firmly entrenched itself as a primary channel for most consumer businesses, and especially so with ecommerce marketers.

 

Social marketing is relatively easy to implement and, depending on your strategy, can be considerably low cost. But today, with so many social platforms and various options for audience engagement, it can be difficult to determine what to embrace, and what to ignore.

Source - Read More: multichannelmerchant.com

 
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How Content Ages on Social Media

How often should you post fresh content your social marketing pages? To find the answer, one must ask another important question – how quickly does your content age on social media?

Evergreen content is a quaint concept but it’s time to own up to the fact that there is no such thing as ageless social marketing content. People change, their likes and dislikes change, societies change, the idea of humour changes, and all these changes mean that every piece of content uploaded online is bound to lose relevance amongst its audience.

Let us take a look at some important social platforms and try to understand how content ages so that we can come up with more effective social marketing strategies.

Source - Read More: www.followerz.co.uk

 
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This Facebook Ads Strategist Answers the 3 Commonly Asked Questions

Most marketers today understand that social media advertising is a critical component of the marketing mix, but sites like Facebook and Instagram can be intimidating for individuals who aren’t especially social media savvy. In order to get a clearer picture of optimal social media ad strategy, I reached out to Chris Chung to get his insights on some of the most common questions that get asked about advertising on Facebook.

Source - Read More: www.entrepreneur.com

 
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