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Don’t Just Create Content and Then Sit Back. Promote It! Here’s How.

Social media, retargeting and participation in forums should all be part of your promotion plan.

Source - Read More: www.entrepreneur.com

 
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Perception vs. Reality: The Life of a Social Media Editor

Social media jobs get a bizarre rep. Often, the public’s perception of what we do is very, very different from reality.

Source - Read More: contently.com

 
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Snapchat is launching a news partnerships initiative – 

Snapchat is launching a news partnership initiative with the goal of helping journalists and news organizations better mine the billions of public videos and photos shared daily on Snapchat for news and information.

Why it matters: People are overwhelmingly turning to social media and messaging for news, adversely impacting traditional publishers’ bottom lines. As a result, platforms are under increased pressure to create symbiotic relationships with publishers and journalists.

Source - Read More: www.axios.com

 
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How Six Companies Are Shifting Their Content Marketing Strategies To Reach More People

Content marketing started out as a way for companies to increase trust between themselves and their audience, improve their SEO and establish themselves as thought leaders in their industry.

Now that the method has solidified its importance within companies digital strategies, brands are working on coming up with new and unique wants to make their content stand out, and more effectively communicate to their audiences.

In the past few years, content marketing has evolved way beyond blogging and social media marketing, and it takes careful planning and deliberate action to get their message across. When trying to gain loyalty and build a customer’s trust, there’s very little room for error when it comes to being transparent and responsive to potential clients or customers. 

Here’s how six marketers are re-assessing their content strategies and coming up with new ways to optimize communication with their audience, make their content more personalized, refined and add more even value.

Source - Read More: www.relevance.com

 
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Why Ongoing Video is Essential for Social Media

Both consumers and brands alike are using social media platforms to consume and create videos at a staggering rate. According to Cisco, a million minutes of video will be moving across the internet every second by 2021. It’s clear that if your brand doesn’t start incorporating video in some way, you’ll be left behind. Let’s take a look at why video has become an essential part of social media. 

Source - Read More: www.relevance.com

 
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