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5 Ways Your Business May Not (But Should) Be Taking Advantage of Facebook Marketing

Facebook has seen its fair share of ups and downs in the past year. From overestimating video view time to advertisers, to stirring up deep controversy over privacy breaches, the social media giant has fallen under increased criticism and scrutiny.

Despite these problems, Facebook remains a powerful tool for businesses trying to reach new customers. Even with its troubles, Facebook’s more than two billion active monthly users make it a power to be reckoned with. And that includes you, because a large proportion of your target audience in all likelihood has a presence on this social media platform.

That’s why you should, too — and that means doing more than just maintaining a business page on Facebook that you occasionally update. Here’s a closer look at some of the ways your company should be using Facebook to up its marketing game:

Source - Read More: www.entrepreneur.com

 
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How Entrepreneurs Plan on Advertising This Holiday Season: A New Survey

There is a clear business case to be made for entrepreneurs to advertise on social media and combine it with geotargeting as their best strategy this holiday.

Source - Read More: www.entrepreneur.com

 
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5 Reasons Why You Should Still Be Advertising on Facebook

With social media platforms like Snapchat and Twitter growing in popularity, particularly among young people, you might think that advertising on Facebook is a waste of your time. But the fact is, that’s just not the case. Facebook is still among the world’s largest social media platforms, with billions of active users signing in monthly. So much more than a home for fake news and trolls, Facebook can put your business in front of an audience you’d have little hope of reaching otherwise.

Source - Read More: www.entrepreneur.com

 
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How Companies Can Avoid Death by Rising Advertising Costs

Follow these three tips for cost-effective content marketing and social media strategies to stake your spot in the digital ad space and grow.

Source - Read More: www.entrepreneur.com

 
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Facebook Groups now supports 250-person chat rooms

If your Jimmy Neutron Facebook Group has felt a bit dull, that’s probably because the social media giant didn’t allow members to jump into a giant, earl

Source - Read More: www.engadget.com

 
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