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This Facebook Ads Strategist Answers the 3 Commonly Asked Questions

Most marketers today understand that social media advertising is a critical component of the marketing mix, but sites like Facebook and Instagram can be intimidating for individuals who aren’t especially social media savvy. In order to get a clearer picture of optimal social media ad strategy, I reached out to Chris Chung to get his insights on some of the most common questions that get asked about advertising on Facebook.

Source - Read More: www.entrepreneur.com

 
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The 5 Things Entrepreneurs Should Never Post on Social Media

Social media offers a great opportunity to build your brand, increase engagement in authentic ways, show what your company is really about and totally screw things up. Case in point: American Apparel’s 2014 social media gaffe. To promote a July 4th sale, the company tweeted what they thought was a picture of fireworks. It wasn’t fireworks though — it was the Space Shuttle Challenger exploding in mid-air in 1986. The public was not pleased, and many stopped following American Apparel online. Though companies can recover from such a mistake, doing so wastes time and money that should be used to grow the company. So, before you pull an American Apparel-sized goof, here are five things entrepreneurs should never put on social media.

Source - Read More: www.entrepreneur.com

 
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Payments Will Be Facebook’s Regulatory Waterloo

Facebook has had quite a run operating in the completely unregulated, wild world of social media, finally ending with a mea culpa that it needs government regulation in order to manage the massive social and democratic disorder it has created. With its new Libra cryptocurrency, Facebook wants to disrupt the most highly regulated industry on the planet: the payments and transborder payments markets.

In recent years, startups have made a habit of taking on regulators in order to grow, with Uber and Lyft as the posterchildren. Playing cat and mouse with much-hated, local regulators like the Taxi and Limousine Commissions of various cities and countries proved easy fodder in many jurisdictions and Uber and Lyft are now multibillion dollar public companies.

Source - Read More: www.entrepreneur.com

 
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5 Hyper-Efficient Ways Brands Can Engage Daily on Instagram In 5 Minutes (or Less)

 

Instagram has rapidly grown into one of the most popular social media platforms in the world, especially among the younger demographics. In fact, survey data from Pew Research revealed that 72 percent of teenagers polled said they use Instagram, compared to the 51 percent who use Facebook.

Source - Read More: www.entrepreneur.com

 
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15 Mistakes That Could Tank Your Social Media Strategy #Infographic 

There are so many ways to underserve your audience. When it comes to social media marketing, we all have a lot to lose and a lot more to gain.

Source - Read More: contently.com

 
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