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6 ways to boost videos’ reach and longevity 

Many companies today are investing in video, yet most fail to get optimum bang for their buck.

Resharing video content across social media platforms is an easy way to expand your reach and extend the lifespan of your content. Whether you have demos, training videos, how-tos, interviews with executives or other evergreen footage, it’s important to consider how you might recycle these assets.

Most companies fail to reuse videos as part of new marketing efforts, which is tantamount to leaving money on the table.

Here are four ways to wring more marketing value out of videos:

Source - Read More: www.prdaily.com

 
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4 Ways to Use Psychology in Your Social Media Marketing

Just like society at large, social networks are a space where individuals tend to act in particular, more or less clearly defined ways. The predictable nature of their behavior makes people susceptible to influence of others, and sometimes the desired action we are goaded to take is paying attention to specific brands. This insight lies in the core of every marketing strategy ever developed, including those which are used online on social networks. All marketing uses psychology in one way or another. Therefore, social media marketing relies on understanding the psychology of social media users in order to promote services, products and the brands that lie behind them.

Source - Read More: www.relevance.com

 
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Twitter’s Q4 Profitability Bodes Well For 2018

Twitter reported solid growth in revenues in Q4, and for the first time in its history the company achieved GAAP profitability as net income rose to $91 million.

Source - Read More: www.forbes.com

Video ads are driving more engagement and sales for advertisers. We see it happening on all social media channels.

 
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How Can Online Customer Reviews Positively Impact Your Business

In this era of the Internet, the fact is that having a strong online presence is of an essence. How do you take care of your website? You design the perfect experience, implement customer testimonials, etc. Furthermore, you make yourself seen and approachable on social media profiles. You also keep your Google business listing up to date.

Source - Read More: www.relevance.com

 
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Top 5 Metrics for Auditing Your Social Media Marketing ROI

Participating in social media can have a number of beneficial business applications such as facilitating customer service and boosting public relations. But when it comes down to it, most B2B marketers are measured mainly by how their programs and campaigns perform in generating leads and revenue . While positive brand sentiment and a high level of customer service are important, your boss wants to know that the time you’re spending in social media is actually translating into leads and customers

Source - Read More: blog.hubspot.com

 
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