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Civic NationVoice: The Skyline College Promise Is Helping More Students Complete Their Education. Here’s How.

When it comes to video advertising, small businesses have to navigate and adapt to a sea of changes —  most recently Facebook’s algorithm news . Having delved into what the changes mean for my company, we realized the new algorithm isn’t as harmful as it may initially seem. Simply put, it means small businesses need to start zeroing in on the video methods that have worked in the past and incorporate them into their daily video marketing strategies. Instead of trying to figure out a way around Facebook’s recent changes, learn how to capitalize on them, creating video content that will keep you high in your customers’ feeds.
With that said, Mark Zuckerberg’s announcement that Facebook is shifting the focus of its news feed to favor personal stories and exchanges between users has once again left small businesses and video marketers without a clear roadmap of what’s ahead. But before you abandon ship, here are three ways your business can use the new algorithm to your advantage and set your brand up for success on social media.

Source - Read More: www.forbes.com

 
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The best social stories and campaigns from January 2018

January sure does drag on, doesn’t it? Luckily, the end is in sight, which means it’s time to take a look back at what happened in the world of social media throughout the month.

With some big platform updates and interesting campaigns, it’s been a busy start to the year. Let’s review.

Source - Read More: www.econsultancy.com

 
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Free Twitter Analytics Tools – With Views From Experts

Free Twitter analytics tools with recommendations from social media experts – perfect for your social media marketing – give them a try!

Source - Read More: www.talkwalker.com

 
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Top 5 Instagram Marketing Trends CMOs Should Prepare for in 2018

Instagram is increasingly becoming the important social media channel in a comm pro’s toolbox. That’s why keeping up with Instagram marketing trends are fundamental.

Source - Read More: www.meltwater.com

 
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How to Create Engaging Social Media Campaigns That Get Attention

How can marketers create well-conceived, well-written, optimized social media campaigns that engage? Check out this article and you’ll be writing up a killer social media campaign in no time.

Source - Read More: www.marketingprofs.com

 
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