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Why Marketers Can No Longer Ignore Audio Content

In a new study on content formats, Edison Research found that interest in Facebook content is still in steady decline. In fact, in their published report, “The Infinite Dial,” the researchers state that 15 million users have stopped using the social media platform since 2017. Perhaps less surprisingly, the drop-off in usage is most obvious with people under age 55. Far and away, Facebook remains the most often used platform, but it’s not necessarily growing.

 

So what is everyone younger than 55 doing online instead? Twitter and Pinterest usage remains unchanged, but Instagram and Snapchat have each seen a steady increase the last few years, especially with users between ages 15 and 35. That all tracks with the common understanding of young people and their online habits—they’re more comfortable with ephemeral content and multimedia, and they’re way more likely to share content they enjoy.

Source - Read More: contently.com

 
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Top 51 Instagram Stats You Need to Know in 2019

Leveraging social media means being where your audience is – and for almost every brand or business in 2019, that means Instagram.

 

This isn’t a shocking revelation when you consider how photo-obsessed we’ve become in the digital age – with every smartphone sporting increasingly sophisticated cameras to answer busy consumers’ need to capture moments and communicate life happenings succinctly. In March of 2012 it was estimated that 10% of all photos ever taken were taken in the preceding 12 months.

 

Seven years later, it’s dizzying to think how that number has likely changed, but it just further proves our point. Instagram, the not-quite-ten-year-old, photo-driven social network is a business must.

Here are 51 statistics that explain why.

Source - Read More: www.netbase.com

 
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6 Reasons Your Small Business Should Invest in Content Marketing

A question we get asked all the time by small business owners: Is content marketing really worth the cost? Does the payoff ultimately redeem the time and effort put into writing, publishing, and monitoring blog and social media content—or the money spent outsourcing it to a content marketing company? We obviously think that it does,…

Source - Read More: grammarchicblog.com

 
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How to Create Social Media Videos for Your Business

Lilach Bullock breaks down the key steps for easily creating high-quality videos for social media. Watch your engagement — and results — soar!

Source - Read More: www.convinceandconvert.com

 
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How to Use Quizzes in Facebook Lead Ads : Social Media Examiner

Want more engagement for your Facebook lead ads? Have you tried adding a quiz? In this article, you’ll learn how to add a social media quiz to your Facebook ads.

Source - Read More: www.socialmediaexaminer.com

 
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