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Hey CMOs, Here’s How To Set A Facebook Ad Budget That Works From The Start

Many saw it looming on the horizon, but 2017 was finally the year when digital ad spend eclipsed TV. In two short years, digital ads are expected to make up a full 50% of all ad spending.

Google and Facebook make up more than 70%  of the digital advertising market in the U.S. , and Amazon has pledged to jump into the fray this year. It’s a smart move on Amazon’s part — as more Americans spend time on digital devices and consume content and advertising there, the brands that fail to make the leap with them will fall behind.

How do enterprises with well-established advertising budgets shift their attention to Facebook ads without seeing a simultaneous drop in ROI?

Source - Read More: www.forbes.com

 
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Google wants to own the future of TV ad infrastructure

Google is looking to wedge into the TV advertising business by displacing Comcast’s ad technology. The company has signed on the likes of CBS and Bloomberg.

Source - Read More: uk.businessinsider.com

 
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Facebook launches Watch tab of original video shows

Facebook has a new home for original video content produced exclusively for it by partners, who will earn 55 percent of ad break revenue while Facebook keeps 45 percent. The “Watch” tab and several dozen original shows will start rolling out to a small group of U.S. users tomorrow on mobile, desktop and Facebook’s TV apps.

Source - Read More: techcrunch.com

 
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Facebook launches Watch tab of original video shows

Facebook has a new home for original video content produced exclusively for it by partners, who will earn 55 percent of ad break revenue while Facebook keeps 45 percent. The “Watch” tab and several dozen original shows will start rolling out to a small group of U.S. users tomorrow on mobile, desktop and Facebook’s TV apps.

Source - Read More: news.google.com

 
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Why the ‘End of TV’ Is Great for Facebook and Google

If the dynamic tech duo could go back in time and design the perfect ally to push advertising from TV to mobile phones, it would look exactly like Netflix.

Source - Read More: www.theatlantic.com

 
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