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Which TV Shows Are the Most Social? [STATS]

Via Scoop.it – MarketingHitsThe most social shows on TV aren’t necessarily those with the highest Nielsen ratings. That’s the big takeaway from a new research study from TVGuide.com, which ranks the most social TV shows from the 2010-2011 television season.Show original

 
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Display Budgets Make Room for Online Video – eMarketer

Via Scoop.it – MarketingHitsDollars coming from banner ads, less so from TV. Online video advertising’s effectiveness is helping it peel dollars away from other areas, and while TV budgets are one source of funding, more advertisers are shifting greater shares of dollars from other display budgets to video, according to research from online video ad

 
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